KoMarketing Associates

NOVEMBER 9, 2017

Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We We did not survey B2C marketers, but we did look at the differences based on the industries the B2B marketers were selling into and their geographies. As an example, companies in the Southern U.S. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In In the early days it was all about quantity of clips,” she says. We didn’t call it [content] in those days, we just called it being creative.

B2B 168

B2B Blogger Content Public Relations 168

Champion Communications

OCTOBER 16, 2020

Prior to her role at Bubble, she gained experience in both B2B and B2C Public Relations whilst freelancing with UK and US companies in a variety of sectors including Media, Advertising, Lifestyle, Tech and Film. “To Amisa joins Champion after nearly two years at Bubble Agency, a Media and Entertainment Technology PR consultancy.

Paid Search Agency 90

Paid Search Agency PR Advertising Agencies Public Relations 90

nDash

SEPTEMBER 7, 2021

Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense. Looking for a writer with a high degree of empathy with expertise in biohacking, emerging research, and B2B and B2C healthcare? Pamela C. , Get in touch with Pamela.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

Crimson Marketing

JULY 22, 2014

Getting up to Speed: What can CMOs of B2B companies learn from B2C companies about sales and retention? Mick shows how B2C companies are merging silos of information and obtaining a 360° view of customers, and explains why B2B firms must do so as well. A LOT, it turns out. ADD’-ing to the Speed of Sales: In the rapid, “A.D.D.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well. PR Marketing and Trade Publications.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

ClearVoice

OCTOBER 9, 2020

Salazar notes: “No one works in a silo since most businesses are dependent upon a B2B or B2C relationship, which inevitably means you will have to be in communication with another entity. Most recently, she began working with a public relations agency in San Francisco that specialized in helping their clients navigate the road to an IPO.

Paid Search Agency 111

Paid Search Agency Public Relations Content Transparency 111

Schubert B2B

MAY 4, 2018

While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic.

Press 67

Press B2B Blast Campaigns Public Relations 67

KEO Marketing

MAY 4, 2017

It is why B2B and B2C businesses alike have embraced them as a crucial piece of their overall marketing efforts. You must have buy-in from all the relevant departments at your company, from the executives to the public relations team and your salespeople. Start with the Strategy. Measure your results.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. If you are a B2C product, like Daily Medical Supplies , you can eliminate this hassle by doing 3 white papers and pulling the blogs from the white papers to attract more downloads (and capture more emails). Step 7: Press!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Schubert B2B

JUNE 7, 2019

Myth 1: Social Media Is Only for B2C. While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Many B2B companies have also noticed success by utilizing their social media accounts for public relations and customer service outlets as well.

Social Media 85

Social Media Media B2B Buyer Personas 85

Convince & Convert

NOVEMBER 17, 2015

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. ” —@GlendaVee. ” —@GlendaVee. ” —@GlendaVee.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Any sort of consolidation—whether that’s consolidating a public relations platform, a listening platform or a publishing platform—is powerful.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Martech

APRIL 4, 2023

“In-house and on the agency side, marketers are already leveraging AI to help them do what they’re good at,” said Stephen Marcinuk, co-founder and head of operations for Intelligent Relations, a low-cost tool that uses AI to help companies craft news pitches and carry out other public relations functions.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 108

Marketing Insider Group

APRIL 7, 2011

So if you work at an agency and are looking to move to the client side, if you’re considering the similarities and differences in B2B Marketing vs. B2C, or if you are still advocating for the effectiveness of social media inside your company, then this post is for you…. My public relations career started with a wing eating championship.

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

BOP Design

JUNE 9, 2020

Ideally, you want to work with a marketing agency that is experienced in B2B marketing, rather than B2C. For example, if public relations help is at the top of your list, you likely want a PR-focused agency. If you look around an agency’s website and don’t have a clue who they work with or what services they offer, run!

Marketing Agencies 2 77

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 77

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Convince & Convert

MAY 31, 2013

” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Social Pros Podcast community management content marketing email marketing public relations social media Social Media Marketing social media metrics social media ROI social media tools Social Pros'

Tactics 131

Tactics Cross-Selling Skype Social Media 131

Schubert B2B

JUNE 7, 2019

Myth 1: Social Media Is Only for B2C. While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Many B2B companies have also noticed success by utilizing their social media accounts for public relations and customer service outlets as well.

Social Media 54

Social Media Media B2B Buyer Personas 54

Schubert B2B

OCTOBER 9, 2018

B2C agencies aren’t as likely to have personnel who understand the technology or the marketing strategies needed to capture the attention of B2B buyers and build your brand leadership. Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies B2B Thought Leadership 81

Brandpoint

NOVEMBER 6, 2019

For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations. The famous journalist is no stranger to political drama and sniffing out the truth in a highly publicized environment.

Conference 48

Conference Generation PR Peer-to-peer 48

Schubert B2B

JUNE 7, 2019

Myth 1: Social Media Is Only for B2C. While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Many B2B companies have also noticed success by utilizing their social media accounts for public relations and customer service outlets as well.

Social Media 48

Social Media Media B2B Buyer Personas 48

Marsden Marketing

MAY 11, 2017

This is an example of an influencer marketing tactic that B2C companies have taken and run with. B2B companies have yet to catch up, with only 11% of B2B organizations managing ongoing influencer marketing programs , compared to 48% of B2C companies.

Paid Search Agency 82

Paid Search Agency B2B Marketing Companies B2B 82

The Lead Agency

OCTOBER 10, 2017

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. B2C decisions are typically simpler and can even be made instantaneously, for example grabbing a chocolate bar at checkout.

Paid Content 59

Paid Content Work Management Marketing Management B2B Marketing 59

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. This “two pipeline” requirement is pretty unique to the recruiting industry. They’re not much different.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

ClickZ

OCTOBER 4, 2019

Both B2B and B2C customers get value from data unification and machine learning at scale. When someone fills out the contact form, we want to send that submission straight to the right department, whether sales, human resources, public relations or IT,” says Christopher Marin, Director of Digital Marketing at DXC. “We

Marketing AI 65

Marketing AI Enterprise Management Lead Ranking Marketing Analytics Tools 65

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Martech

OCTOBER 14, 2022

Of course, that will vary depending on whether the CMO is in a B2B or B2C or even a D2C brand. They also become a member of your C-suite with the primary responsibility of overseeing all marketing functions, including advertising, public relations, sales promotion and customer service. The average is $175,000.

CMO 112

CMO Demand Generation Agencies Advertising Agencies Work Management 112

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed.

Conference 82

Conference Digital Transformation Marketing Analytics Tools Gartner 82

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. Sprout rounded up examples and lessons from brands in the B2B, B2C, non-profit and higher education spaces that are doing this particularly well.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. As people search for relatable pins, your brand pins can filter into their search, and they will most likely pin the content before following your profile.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Multi-Channel Social Media Stats 130

BOP Design

JANUARY 9, 2018

For example: B2B or B2C? Public Relations? However, while they are superior in creating buzz and garnering media attention, they may not be able to drive results as far as lead generation as this is not the core function of public relations. This is the first question to ask. Digital Marketing? Lead Generation?

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

markempa

JUNE 14, 2007

B2C marketing gets the vast majority of links and clicks while B2B hears the quiet sound of crickets chirping. I remember when I started blogging in 2003 and there was only 11 true B2B marketing related blogs. Plus, there are more B2C marketers than B2B marketers. They often have more projects than hands to do them.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

SmartBug Media

AUGUST 22, 2019

Whether you are a B2C or B2B, Here are a few strategies to consider. Sometimes we B2B public relations people have to dig a little deeper and get creative to find our real people angle, but it is important that we do. Influencer engagement can be effective for B2B public relations, but the process is a bit different.

Public Relations 69

Public Relations PR B2B Tips 69

Bluetext

NOVEMBER 10, 2022

Now that the election is over (kind of), it is time to return to the real burning question on the minds of b2c, b2b and b2g brands: what in the Sam Hill is going on over at The Bird App? Are they really handing out blue check marks like Halloween candy to anyone willing to fork over $8 a month for Twitter Blue ? appeared first on Bluetext.

Paid Content 26

Paid Content Twitter Brand Identity Branding 26