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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 290
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Webinar: How to write B2B copy that converts

Anyword

Is B2B copywriting different from B2C? Check the webinar recording to learn some patterns and tricks known to work and propose a data-driven approach to rely on – using of course our copywriting AI. What kind of copy converts best for B2B tech? Speakers: Billy Cina from Marketing Envy Eden Bidani from Green Light Copy.

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

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4 qualities of an intent-driven marketing automation email program

Martech

For a B2C company, email still has priority when looking at attribution numbers. You have to determine whether they’re serious before you invest time and money in phone contacts, the discovery process, putting together a proposal and going through the rigorous request-for-proposal process.

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Calling all technology-focused marketers: Submit a session pitch for MarTech!

Martech

B2C buyers don’t want to scroll through endless catalog pages trying to find what they need. I’m looking forward to reading your proposals! MarTech returns virtually on March 29-30 focusing on the customer journey of a lifetime. As you know, customers continue to change. appeared first on MarTech.

Planning 115
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Holiday Marketing Ideas for B2B Brands

BOP Design

B2C holiday marketing, particularly for product-based businesses, tends to be straightforward. The second focuses on starting the conversation and getting to a proposal so the project or product can be included in the budget for next year. Unfortunately, the same types of sales and discounts don’t translate to B2B marketing.

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March’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

Consider this your warning that if you had marketing goals to accomplish, products to launch, or proposals to deliver this quarter, now is the time to get moving. B2C marketing trends: Brands are trademarking their names, products in the metaverse. If you’re like us, you can hardly believe we are already wrapping up Q1 of 2022.

Trends 98