Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 308

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Optimizing for Search Intent. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Princess Cruises presents original romance stories ( May ). HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Kaon

OCTOBER 13, 2020

This is a point that’s being discussed frequently concerning B2C relationships. Concerning the B2C issues alluded to above, one article about consumers’ return to brick-and-mortar stores took an interesting approach to solving this problem, making a comparison to Disneyland. New Angles on Familiar Products.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Top Rank Marketing

JUNE 29, 2023

One of the presentations that really stuck with me was about the power of Memory for B2B branding. In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner , Head of EMEA & Latin America, The B2B Institute at LinkedIn.

Rules 61

Rules Brand Identity Branding B2B 61

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. So how do you do that? Why Is B2B Brand Development Important? Ensuring Data Quality.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Top Rank Marketing

JULY 12, 2023

It's expanding my creative palette, not just saving me time.” — Chris Lavigne @crlvideo Click To Tweet With the B2B sector representing over 50 percent of the economy, as B2B brands increasingly begin utilizing more B2C-like marketing efforts, the role and importance of creativity in B2B has natural risen.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. By overlaying a real environment with graphics, sounds and even smells, AR can transform static presentations into a multi-dimensional experience. Sales of VR and AR devices will reach $1.8 billion in 2018 ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. At Contently, I think you know how much we value storytelling by now.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Kaon

MAY 8, 2017

Leaders from more than 50 diagnostics companies were present and many led captivating talks. Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Unbounce

AUGUST 4, 2021

For example, you can get away with more jargon on business-to-business (B2B) landing pages, but you should be careful with business-to-consumer (B2C) pages. By following the right structure, you can present a gripping story that also markets your product. One popular storytelling framework across subjects is ABT (And, But, Therefore).

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Storytelling Can Help Employers Compete for Entry-Level Talent. Employers have the potential to stand out to college talent by leveraging storytelling. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Outbrain

JANUARY 12, 2023

Demand generation for B2C. Now, thanks to changing customer behavior, demand generation is becoming an integral part of B2C marketing strategy too. Marketing strategies that integrate branding and storytelling instead of just promos tend to make strong emotional connections.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

BOP Design

JUNE 22, 2023

The main goal is to present a reliable and professional image while creating a great user experience (UX). Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. How is B2B web design different from B2C?

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

PureB2B

APRIL 2, 2019

For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. Many believe emotional marketing is useful primarily for B2C marketers and not B2B. According to recent research, B2B clients and prospects respond better to positive emotions than those targeted by B2C businesses.

Work Management 62

Work Management B2B Marketing Management Trust Marketing 62

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Hinge Marketing

FEBRUARY 27, 2020

Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. If you license research , you could co-present with an analyst from the publishing organization. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Walker Sands

JANUARY 6, 2021

Not just storytelling, although that’s the core concept here. There’s a conception that a B2B audience is vastly different than B2C audiences, but people are still looking for solutions. Taking advantage of that narrative storytelling and exclusivity works because that’s what people are using social for.

Social Media 52

Social Media Trends Video Marketing Media 52

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. On average, B2C brands had an emotional connection with between 10% and 40% of buyers. Each aspect of the research process presents different challenges.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Online presentations: 24Slides. Want proof? pic.twitter.com/D9zDWXxuDb.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

ClearVoice

OCTOBER 31, 2023

Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. The power of storytelling One fundamental aspect of human nature is our love of stories. The power of storytelling One fundamental aspect of human nature is our love of stories.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. The power of storytelling One fundamental aspect of human nature is our love of stories. The power of storytelling One fundamental aspect of human nature is our love of stories.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Content Marketing Institute

JUNE 15, 2018

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. Lifestyle storytelling. To incorporate more storytelling: Interview and spotlight extraordinary people who embody the kind of person your product helps your consumers become.

Content Marketing 100

Content Marketing Paid Search Agency Storytelling Content 100

B2BMarketing.net

NOVEMBER 6, 2023

Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. They also stressed the need for aligning campaigns with business goals for measurement of success, and differentiated between B2B and B2C emotional decision-making processes. And when it comes to measuring success with creativity?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. And to further complicate matters, today’s buyers are part of the “experience economy,” a concept which Pine and Gilmore introduced in their Harvard Business Review article, “Welcome to the Experience Economy.”.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Integrated B2B

JULY 28, 2020

Not only does this require excellent rapport-building and interviewing skills, but also the ability to develop an angle to present and spread the knowledge of such experts or thought leaders. Storytelling magic. Most copywriters are also storytellers. Storytelling is not just for children. Personality shines.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Convince & Convert

OCTOBER 28, 2010

View more presentations from Jay Baer. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? Further, the core ingredients of social media success : storytelling, humanization, kinship, and purchase intent are not B2B or B2C items.

Social Media 152

Social Media Media B2B Paid Search Agency 152

PureB2B

APRIL 2, 2019

For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. Many believe emotional marketing is useful primarily for B2C marketers and not B2B. This is perhaps because B2B marketing is more personal compared to communicating with a broad B2C audience. Tell a Story.

Work Management 52

Work Management B2B Marketing Management B2B Marketing 52

Martech

APRIL 22, 2022

To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Marketing metrics. Other solutions optimize content for SEO.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144