Remove b2c podcast
article thumbnail

Content IS your Brand

Buzz Marketing for Technology

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. In Web 1.0 But in today's Web 2.0 I used to hate hearing in the Web 1.0 I used to hate hearing in the Web 1.0 world all you have now is your content. But you know what?

Web 2.0 100
article thumbnail

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Offer tested content that meets well-defined prospect needs. You want to be found when they do.

Tactics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. Branding is an expense item like the rest of marketing.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

The social side is interesting when it comes up in B2B or B2C. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point. Content still is king.

article thumbnail

B2B Marketing Events Around The World - November 2011

MLT Creative

Burlington, VT: "This summit will serve as a platform to throw insights on new online marketing channels and tools that can be leveraged, exchange ideas on what’s currently being done right, and finally focus on ways to maximize returns on resource investment on the web.". November 3-5, BlogWorld Expo 2011. technology.

article thumbnail

Book Review: The New Rules of Marketing and PR

WebMarketCentral

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20
article thumbnail

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? Beats me — I’m not a full-time industry analyst — but given this data, plus some other recent insights I’ve read , it seems as though 2010 is going to be a big year for marketing automation.