Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. The remaining modules focus individually on blogging, podcasting, and creating newsletters. The course shares the difference between writing for B2C and B2B brands, with formulas to write compelling copy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it. ” See you next week!

Social Media 135

Social Media Media Skype Lead Ranking 135

Outgrow

AUGUST 6, 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Ebooks, webinars, and podcasts are great.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Social media account takeovers work well for both – B2B and B2C brands.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Buffer

DECEMBER 10, 2018

What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. It’s common across B2B and B2C! Creating your brand’s video “commercial” Think Dollar Shave Club or Chatbooks – videos that went viral, but still focus on the company’s core product.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

JUNE 19, 2019

Poornima is a trained engineer turned content marketing writer who loves demystifying tech for B2B and B2C audiences. He currently runs a podcast called One Thing Real Quick , dedicated to elevating everyday stories about the creative process. Poornima Apte. She lives in Brooklyn with her husband, two kids, and a grumpy Weimaraner.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Content Marketing Institute

OCTOBER 19, 2018

Similarly, when content marketers, say, launch a podcast , most will ask experts about the right technology, the right distribution techniques, or the right way to measure the success of a show. But being good on a microphone is what podcasting is. I’ve watched companies build expensive in-house studios before launching their podcasts.

Budget Programs 87

Budget Programs Content Work Management Case Studies 87

SnapApp

DECEMBER 21, 2015

The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . iTunes Podcasts. If you create interactive videos or manage a podcast , cover audio and visual elements that contribute to a cohesive brand in these different forms.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? It's Time to get Interactive. Translator. That is brilliant!

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

LeadSquared

MAY 20, 2015

In which case, it would go viral. Similar manner, you can do this for your business, B2B or B2C. B2C Persona Definition attributes. What format of nurturing content is preferred by your audience (blogs, e-books, podcasts). And, if finding information was tough then, it’s way beyond tough now. Household Income.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Martech

JANUARY 24, 2023

The best giveaways are “viral giveaways,” where everyone who enters can earn more chances at winning for each other person they get to enter. Go on tour In 2022, I was a guest on 36 different marketing podcasts. There are many ways to go on tour: podcasts, guest blogging, guest webinars and many others.

Effectiveness 118

Effectiveness Lead Scoring Lead Ranking Blast Campaigns 118

Single Grain

OCTOBER 30, 2020

Before we dive into the “how” of creating a stunning infographic and helping to make it go viral, let's start with the “why” Here are some great statistics that prove infographics are still a great content marketing investment: Articles with infographics got 178% more links than standard articles.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Single Grain

NOVEMBER 29, 2023

While platforms like Facebook, Instagram and Twitter have always been popular among B2C and B2B companies, TikTok has emerged as a game changer. With its short-form videos, viral challenges and dynamic user base, TikTok offers a unique opportunity for brands to connect with a younger, more engaged audience.

Social Media 52

Social Media Media Marketing & Strategy Business 52

Single Grain

FEBRUARY 24, 2023

Viral Nation adopts several methods to maximize your brand value and reach, including amplification (to amplify your brand value with paid boosting), white listing (ensuring complete control of influencers’ content) and retargeting (reaching out to audiences with personalized content). Why Choose Viral Nation?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Hubspot

MARCH 9, 2021

To ensure they're telling brands and influencers to focus on the right platforms, Fanbytes does deep research and testing on viral apps before recommending them to clients. Although Reels might not be as viral as TikTok, marketers should still check it out -- especially if they've already gained Gen Z Instagram audiences.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Single Grain

OCTOBER 23, 2023

Building Vertical Accounts and Leveraging Viral Trending Content So, I had to suddenly think of everything I’d learnt on Instagram and the way to hack that growth back as quick as possible, and that was mostly, for me, through growing vertical accounts, and then using those vertical accounts as a funnel into my main product accounts.

Social Media 98

Social Media Media eCommerce Verticals 98

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Single Grain

DECEMBER 21, 2023

And that’s where the flip side of the coin is with content creators who know enough of their specialty to be able to offer sound advice on it, but their true focus is in leveraging their content for virality. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

ROI 52

ROI Video Marketing Practices Best Practices 52

Scoop.it

MARCH 17, 2022

People listen to their favorite podcasts on Apple Podcast, Google Podcast, or Stitcher during lunch or while driving or working out. You can also consider starting a podcast for your company. Read more about B2C content strategies here. The campaign went viral across 80 countries. through videos.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Let me take you back a few years to when the traditional method of selling, called Business-to-Consumer (B2C) marketing , ruled the market. D2C Marketing VS B2C Marketing Let’s say you’re in the mood for a fresh cup of coffee.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Martech Advisor

JANUARY 28, 2020

There’s a stark difference between the content marketing strategies implemented for B2B and B2C brands. B2C brands primarily create munchable content aimed at engaging and entertaining their audience. ​​​​ Podcasts are episodic audio content that let users consume information on the go.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Leadspace

JANUARY 27, 2021

Can social media marketing work as well for B2B audiences as it does for B2C? While your tweets might never go viral, and you’ll probably never be as funny as Wendy’s, the “Clap Back King” , your social media efforts can still have a massive impact on your brand. Repurpose Your Best Content.

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

Convince & Convert

FEBRUARY 16, 2015

“ There is a renewed interest in thought leadership , and providing thought leadership that is not simply viral, but will have some legs to it. Watch the visual notetaking experience by Stephanie Crowley at Chrysalis Studios: Content Pros Podcast b2c marketing content creation content marketing content pros digital marketing'

Research 140

Research Thought Leadership Content Emarketing 140

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

She also shared four key principles of B2B storytelling, which can be applied to B2C as well: Empathy creates trust and deepens relationships. And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. Go deeper versus going viral. Put customers center-stage.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

SnapApp

MARCH 2, 2016

Usually you can find these new formats already in use by leading B2C marketers, and now more than ever, B2B marketers need start leveraging these newer techniques for their own content. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 74

Examples Microsite B2B Lead Ranking 74

Content Marketing Institute

NOVEMBER 19, 2017

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. Thousands of marketing books are published each year. Most are soon forgotten.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

The Effective Marketer

OCTOBER 13, 2010

If you have listened to his podcasts or seen his videos, then you know what I’m talking about. Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. But then, maybe I’m not the target market for this book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Single Grain

APRIL 13, 2022

Be sure to ask these critical questions during the early feeling-out stages, as an influencer agency with a proven track record in crypto is going to be much more likely to help you thrive than one who has typically only worked with traditional B2B and B2C clients. Which Influencers Do They Have Relationships With? Pricing: $$$$.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Best Practices 52

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably. Take the YouTube video series " Will it Blend ".

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

SnapApp

MARCH 3, 2016

Usually you can find these new formats already in use by leading B2C marketers, and now more than ever, B2B marketers need start leveraging these newer techniques for their own content. These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. The Mosaic Company.

Examples 54

Examples Microsite B2B Lead Ranking 54

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

accelerate agency

FEBRUARY 12, 2023

They might read comparison guides, listen to podcast reviews, or reach out for free trials. Buyer journeys in the niche are often lengthier than in the B2C world. You might find these in the form of blog posts or podcasts, for example. An informational searcher is looking for solutions to a problem they have.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

SnapApp

APRIL 13, 2017

Usually you can find these new formats already in use by leading B2C marketers, and now more than ever, B2B marketers need start leveraging these newer techniques for their own content. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 48

Examples Microsite Marketing Management B2B 48