markempa

JUNE 14, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2C marketing gets the vast majority of links and clicks while B2B hears the quiet sound of crickets chirping. Blogs, podcasts, WOM, etc.)

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Ledger Bennett

MAY 7, 2020

Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Content Examples: Blog posts, videos, podcasts, helpful articles, etc. The B2C funnel will be very product eCommerce focused. So essentially they behave very similar in principle.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

markempa

MARCH 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

markempa

FEBRUARY 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it!

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? It's Time to get Interactive. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Stay with me for a sec…I know Redbull is a Business to consumer company but I think us B2B marketers can learn a lot from the trends in B2C.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Single Grain

OCTOBER 5, 2023

Although B2B marketing is a few steps behind its B2C counterpart, it’s finally starting to catch up as bigger brands look for new ways to engage potential clients and partners through content. Wistia is leading the charge by doubling down on content creation efforts, like providing industry insights through podcasts.

B2B 59

B2B B2B Thought Leadership Allocation Content 59

Martech

JUNE 8, 2022

“While there’s no single, streamlined version of the metaverse today, tech companies are investing big-time in the infrastructure to build out their visions,” said Chris Savage, CEO and cofounder of video and podcast hosting platform Wistia. Business marketing is community-focused through trade shows and other industry events.

B2B Marketing 128

B2B Marketing Paid Search Agency B2B Advertising Agencies 128

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Target Authors and Speakers.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Heinz Marketing

DECEMBER 31, 2018

For those of you on the podcast, thanks for subscribing. You can find us everywhere, find podcasts are sold on the iTunes store, google play, and elsewhere, and every episode of Sales Pipeline Radio past, present and future is available at salespipelineradio.com. You’re listening live during your week as we wrap up 2018.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. We are also available through podcasts anytime. We are reporting every week and are available both on demand at salespipelineradio.com as well as through our podcast.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

Schubert B2B

MAY 26, 2022

While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well. Trade publications are primarily online, although some continue to produce printed journals. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

SmartBug Media

JANUARY 29, 2020

Whether B2B or B2C, email marketing continues to be the top winner in terms of driving the best return. Speaking sessions at an industry event or trade show. A podcast episode featuring your customer. Add case studies to your email nurturing. Here’s an example from Shopify’s Master Series : 7.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

KoMarketing Associates

MARCH 15, 2018

B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., For example, here’s one on email segmentation that was shared by podcast host Brandon Gaille on his blog. B2B trade shows, expos, and conferences, still bring big business.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Outgrow

JANUARY 25, 2023

We recently interviewed Mike Lieberman for our monthly podcast – ‘ Marketer of the Month ’! Using B2C strategies to more effectively target your B2B prospects 5. How to overcome common challenges small business owners face About our host: Johan Lievens is the podcasting host at Outgrow.co Thanks for joining us, Mike.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

The Effective Marketer

OCTOBER 13, 2010

If you have listened to his podcasts or seen his videos, then you know what I’m talking about. Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. But then, maybe I’m not the target market for this book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

PathFactory

JULY 3, 2019

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. That’s the experience that we’ve come to expect in our lives, and the good thing about working at B2B is that we all have this B2C life in theory outside of our 9 to 5.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

PureB2B

MAY 29, 2016

The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]. In this podcast, Adam Bluemner from Find Accounting Software talks about the most effective follow-up strategies for web-based B2B lead generation from an analysis of 63,256 calls. The B2B Marketing Leaders Podcast. Case Studies.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Webbiquity

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated? Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Do consumers actually listen to brands? What do 91% of consumers check daily?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

ClearVoice

JULY 12, 2022

On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. Podcasting. Podcasting. Podcasting. Trend: More brands are jumping into the podcasting realm by either developing branded podcasts or partnering with existing podcasts to get their brands mentioned.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

PureB2B

MAY 29, 2016

The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]. In this podcast, Adam Bluemner from Find Accounting Software talks about the most effective follow-up strategies for web-based B2B lead generation from an analysis of 63,256 calls. The B2B Marketing Leaders Podcast. Case Studies.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]. In this podcast, Adam Bluemner from Find Accounting Software talks about the most effective follow-up strategies for web-based B2B lead generation from an analysis of 63,256 calls. The B2B Marketing Leaders Podcast. Case Studies.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Single Grain

OCTOBER 11, 2019

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. Trade Shows and Conferences. It’s important to know the market segment you’re honing in on.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Of course, most podcasts are recorded for later consumption. They had no platform.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Heinz Marketing

JANUARY 22, 2018

For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. If you’re joining us from the podcast, thank you, as well. In 2017, they found that a staggering 77% of companies under-touched their leads.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Online Marketing Institute

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. 5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04. Nov, 2010 The Dangers of Outsourcing Content Creation 01.

Startups 40

Startups B2B Marketing B2B Planning 40

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

nDash

JUNE 2, 2021

There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. For example, a B2B marketer has different goals than a B2C marketer. Stephen takes part in and attends trade shows and conferences to network with others in the industry. Translate it into a video or podcast.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. "Content marketing drives unbelievable pipeline at unbelievable cost economics and also transforms brand perception." -- Rishi Dave, Executive Director, Digital Marketing at Dell.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Optinmonster

AUGUST 27, 2023

That’s stuff like blog posts, articles, podcasts, and videos. The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. This formula can also work for B2C marketing because your target audience always has goals.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Contently

MAY 22, 2018

If you invest in quality, listeners who find your podcast on iTunes or see your infographic on Reddit will seek out your company to find more. Of course, your company’s pop-up shops or events might look more like a booth in a trade show, but that doesn’t mean your enthusiasm should dwindle.

Paid Search Agency 167

Paid Search Agency Word of Mouth Content Storytelling 167