Aberdeen

JANUARY 8, 2019

She is a principal analyst, managing partner, and founder of Cognilytica, an AI research and advisory firm, and co-host of the popular AI Today podcast. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Good news – It is now possible to know this, with up to 91% accuracy.

Marketing AI 40

Marketing AI Purchase Intent Business Youtube 40

Aberdeen

APRIL 3, 2019

Every week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting.

Enterprise Management 40

Enterprise Management Marketing Management Planning Business 40

ClearVoice

APRIL 18, 2022

White papers make sense in a B2B setting where leads need extensive research before making a purchase decision. They can also help B2C companies convince their audience that they’re dealing with a credible information source. Most of them also spent more time reading white papers than reading ebooks or listening to podcasts.

Paper 40

Paper Top of Funnel Planning Business 40

Televerde

OCTOBER 30, 2019

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). On podcasts: 63. Nearly 30% of Americans now listen to at least one podcast on a regular basis, and 44% of the US population have listened to a podcast at some point.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Aberdeen

NOVEMBER 18, 2019

Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. 7 Best Data-Driven Marketing Podcasts. 7 Best Data-Driven Marketing Podcasts.

Multi-Touch Attribution 63

Multi-Touch Attribution Marketing Attribution Best Practices Peer-to-peer 63

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Convert

APRIL 18, 2022

Sullivan recently spoke about the ethical conundrums caused due to the mass democratization and access to A/B testing tools on an episode of the UX podcast. For B2B businesses, this may not be in the realm of possibility but is this an issue for B2C brands, especially those in the DTC space? And this can have huge consequences.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52