3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Generally speaking, these companies were almost exclusively B2C. On the other hand, B2C companies were the “early adopters” of social media marketing – this dichotomy perfectly demonstrates the strong differences between B2B and B2C marketing. Updated in April, 2019.

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Rethink Marketing Podcast: On-Demand B2B Content Marketing

Act-On

PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. This is not B2C marketing. This has been a great podcast. Podcast ABM account based marketing podcast rethink marketing rethink marketing podcast

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

Kevin Akeroyd is the General Manager of the Oracle Marketing Cloud , which offers a unified, modern marketing platform with integrated cross-channel marketing; content marketing; social marketing and data management for enterprise, B2B and B2C. Corporate Marketing Podcasts

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

Getting up to Speed: What can CMOs of B2B companies learn from B2C companies about sales and retention? Mick shows how B2C companies are merging silos of information and obtaining a 360° view of customers, and explains why B2B firms must do so as well. Corporate Marketing Podcasts

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. Podcasts Product Marketing

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Some of the best inspirational and engaging content comes from unexpected places.

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. The post AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data appeared first on PathFactory.

7 Design Podcasts That'll Get the Creative Juices Flowing

Hubspot

While listening to music on the job has been known to improve workplace performance , podcasts serve as a great way for graphic designers -- and many other creative professionals -- to both learn something new and get inspired as they work. 7 of the Best Podcasts for Graphic Designers.

The Intelligent Business Show: EP20 – Are you Planning Intelligently?

Aberdeen

Analytics and Business Intelligence Enterprise and Corporate Management Featured Articles The Intelligent Business Show B2b B2C Centage financial planning intelligent planning iTunes podcast Spotify The intelligent business show TIBS youtube

Plan 52

Robert Knopp: Assist You Today

Ontraport

He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side. Content Marketing PodcastRobert Knopp is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age.

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The Intelligent Business Show: EP09 – What Are the Humans For?

Aberdeen

Featured Articles TechPro Essentials AI artificial intelligence B2b B2C Cognilytica cognitive technologies intelligent machines iTunes Machine Learning ML podcast quantitative quantitative data Spotify youtube“People make their decisions emotionally.

Tying Your B2B Marketing to Revenue Attribution

Act-On

In this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights. They have a great and far-ranging conversation on B2C’s influence on B2B marketing, identifying what reporting numbers are most important, and they discuss their approaches to finding alignment with sales. In this Episode: B2C’s Influence on B2B Marketing. To get the full measure, listen to the podcast.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content

Content4Demand

More and more B2B brands are creating binge-worthy video shows and podcasts. This series from Zaius , a B2C CRM provider, includes a collection of videos, podcasts and blogs made by marketers for marketers. Blog B2B podcasts B2B videoBy Elise Schoening.

Steve Hartert: JotForm

Ontraport

He’s had more than 30 years of B2B and B2C marketing management experience. Prior to JotForm, he was the president of Hartert & Associates, a marketing consultancy that worked with B2B and B2C companies. Brand Building Podcast

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Ask a Content Strategist: How Can You Show The Impact Content Has on Your Brand?

Contently

If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) Should my company create a podcast? Listen, Kristaps–my sweet, sweet savior and namesake of my future children—podcasts are tough. Podcasts are an in-depth medium.

Brand 125

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

If you invest in quality, listeners who find your podcast on iTunes or see your infographic on Reddit will seek out your company to find more. That goes for B2B just as much as B2C.). Podcasts.

The Intelligent Business Show: EP08 – AI and the Goal of the Intelligent Machine

Aberdeen

On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant we discusses cognitive technologies and the impact of AI with Kathleen Walch, AI/ML Expert at Cognilytica.

Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”

Crimson Marketing

B2B + B2C =B2P: The new paradigm of marketing technology is actually “b2p (business to person) marketing.” Marketing Technology PodcastsWhile just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality.

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing.

Delivering Episode 7: Why is digital accessibility so important?

Litmus

Welcome to Delivering, a podcast about email marketing strategy, design, development, and the broader email industry. Welcome the podcast, Larry, thanks for joining me today. [00:00:21.250] Give us a review on iTunes and share the podcast with your friends.

Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts

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Robert Knop: Assist You Today

Ontraport

He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side. Content Marketing PodcastRobert Knop is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age.

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How to Get Sales and Marketing Operating as One Team

B2B Lead Blog

Marketing Strategy account based marketing B2B demand generation empathetic marketing empathy journey map marketing tactics My Podcast sales sales marketing alignment sales qualified lead SQLWe’re all familiar with the divide between sales and marketing.

Sales 100

Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ Demand Generation Podcasts

Content Hit List

Content4Demand

The Shiny New Objects Podcast: 5 Things I Learned from Unilever’s Richard Bowden. The full podcast episode is great, but if you only have a minute, check out this helpful summary of the highlights and some surprising takeaways. For starters, B2B requires more creativity than B2C.

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The Intelligent Business Show: EP12 – The Many Ways Your Customers Think

Aberdeen

CMO Essentials CX Essentials Featured Articles B2b B2C customer segments intelligent business The intelligent business show TIBS user experience UX widerfunnel

The Intelligent Business Show: EP26 – Forecast: Slight Chance of Accuracy

Aberdeen

Analytics and Business Intelligence Featured Articles The Intelligent Business Show B2b B2C forecasting IBM intelligent business iTunes Spotify strategic forecasting The intelligent business show TIBS youtube

The Intelligent Business Show: EP05 – Intelligence Driven UX: Insight Between the Clicks

Aberdeen

CX Essentials Featured Articles TechPro Essentials B2b B2C customer experience customer experience platform decibel decibel insight intelligence platform intelligent business The intelligent business show TIBS

Click 52

The Intelligent Business Show: EP11 – The Current Reality and Future Potential of AI in Marketing

Aberdeen

CMO Essentials Featured Articles AI artificial intelligence B2b B2C fortune 500 Machine Learning MAICON Marketing marketing artificial intelligence conference marketing artificial intelligence institute ML PR 20/20 the marketing agency blueprint the marketing performance blueprint

The Intelligent Business Show: EP19 – Is AI Right for You?

Aberdeen

Analytics and Business Intelligence Featured Articles The Intelligent Business Show AI artificial intelligence B2b B2C data data scientist intelligent business intent data iTunes legg mason Spotify The intelligent business show TIBS youtube

The Best Branded Content of September: Election Season

Contently

“ The Hitchhiker’s Guide to New York City Tech ” includes an interactive map, podcasts, workshops, a list of conferences, and more. B2C Brands Entertainment Best Branded Content politicsLast Monday, I shut off the presidential debate after 28 minutes.

Best 125

Resources for Creating & Sourcing Animated GIFs

DivvyHQ

Today, usage of GIFs is commonplace for B2C marketers, but may be a stretch for the B2B world who worries too much about the negative consequences of actually showing some personality in their content (did I say that outloud?).

The Intelligent Business Show: EP21 – “Alexa, Find Me Top Talent”

Aberdeen

Analytics and Business Intelligence Featured Articles Human Capital Management The Intelligent Business Show AI artificial intelligence B2b B2C HCM hirevue intelligent business iTunes predictive analytics Spotify TIBS top talent youtube

The Intelligent Business Show: EP10 – Going Beyond Engagement: Finding Meaning in Community Data

Aberdeen

Big Data Pro Essentials CMO Essentials Featured Articles B2b B2C community management consumer engagement data intelligent business the community roundtable The intelligent business show TIBS