ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Steal from B2C. Be innovative and don’t be afraid to look at what B2C companies are doing. By using real data.

Social Media 96

Social Media Media B2B Tips 96

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines. What’s common to all of these is the fact that marketing is done Brain to Brain.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Zoominfo

MARCH 2, 2021

It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. To meet customer-facing and back office needs, larger enterprises are offered features such as customer databasing, invoicing, recurring billing, business analytics, and a virtual terminal.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

B2B Digital Marketer

MAY 27, 2021

They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). ” “When you recognize that in terms of dealing with business, you stop talking about B2B and B2C. The problem is, B2B marketers are not building advocates. They are focused too much on the numbers.

Organization 52

Organization P2P Ad Building Brand Identity 52

Zoominfo

MARCH 2, 2021

It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. Square One of the most popular payment processing and point-of-sale applications, Square has made an empire of eCommerce solutions. Like most other payment processing applications, starting with Square is easy.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Webbiquity

OCTOBER 8, 2019

In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike. This makes their messaging more complex and challenging than for B2C marketers. Four Common Myths.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233