b2c 
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. The unique opt-in customer preference data can enable improved personalisation of offers, communications and experiences.
KoMarketing Associates
JANUARY 26, 2016
So, as it turns out, we still have work to do. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Steal from B2C. Drive People to Opt-In. “To
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ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. The unique opt-in customer preference data can enable improved personalisation of offers, communications and experiences.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. To view her complete presentation, check out her Facebook marketing slideshare. But, the reality is that we are all people communicating with other people. Short Form Video with Zach King.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. To view her complete presentation, check out her Facebook marketing slideshare. But, the reality is that we are all people communicating with other people. Short Form Video with Zach King.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. To view her complete presentation, check out her Facebook marketing slideshare. But, the reality is that we are all people communicating with other people. Short Form Video with Zach King.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. To view her complete presentation, check out her Facebook marketing slideshare. But, the reality is that we are all people communicating with other people. Short Form Video with Zach King.
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