Navigate the Channel

DECEMBER 19, 2023

With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Ensure that your website is mobile-responsive and loads quickly.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. B2B decision makers are using a mobile device for their research 42% of the time! Reports argue that in the U.S

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Contently

FEBRUARY 8, 2023

Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests.

Marketing AI 173

Marketing AI Trends Google SEO 173

Sana Commerce

FEBRUARY 19, 2023

Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. This can include both B2B and B2C products such as floor and wall coverings, upholstery, home textiles, cookware, and even cleaning materials. . #3-

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. Think mobile-first. Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Learn more about your competitors’ strategies.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Why B2B buyers’ journey benchmarks are different from B2C.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Ask yourself: How can we change our pricing model to benefit our clients?

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In fact, mobile commerce volume is expected to hit $620.97 of all ecommerce purchases will be made on a mobile device.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Martech

MARCH 28, 2022

The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel. Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic.

Traffic 96

Traffic Mobile Marketing Advertising Benchmark User-Generated Content 96

Navigate the Channel

AUGUST 14, 2023

RELATED: Using the Buyer’s Journey to Develop an Effective SEO Strategy Tailoring Content to Personas Personalizing content based on buyer personas enhances engagement. Monitoring clicks, time spent, and interactions helps refine your content strategy. Ensure your content is mobile-responsive to provide a seamless experience.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Martech

OCTOBER 23, 2023

To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know. followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies.

Digital Transformation 115

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 115

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

These stats show a significant problem with current reporting strategies because as we mentioned earlier, one of the top obstacles for marketers is being able to prove to leadership that they should invest in marketing innovation. . Make mobile marketing a priority. Here are some quick, high-value tips for mobile optimization: .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Martech

SEPTEMBER 26, 2022

Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). Set data strategy. 7 fintech marketing strategies for B2C.

Work Management 104

Work Management Marketing & Strategy Marketing Strategy Practices 104

Only B2B

SEPTEMBER 16, 2022

What Are B2B SaaS vs. B2C SaaS? In contrast to B2C SaaS, which is created for consumers, B2B SaaS is software that is particularly created for usage by businesses. B2C SaaS, on the other hand, might only need a basic e-commerce platform. B2C software, on the other hand, is created for private use.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

Optinmonster

AUGUST 7, 2020

Everybody knows email marketing is effective, but when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies. Email marketing is one of those ‘right strategies’ that businesses of all kind should invest in. Mobile Email Marketing Statistics.

Statistics 114

Statistics Email Marketing Planning Open Rate 114

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

JANUARY 10, 2022

Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Brands are continuing to find success in mobile apps. This was especially true during the 2021 holiday season in which more than half of mobile shoppers downloaded one or more new mobile shopping apps leading into the holidays.

Studies 124

Studies Research Emarketing SMS 124

KoMarketing Associates

JUNE 17, 2020

With some clever use of stories, Instagram can be a channel for B2B leads and an important part of your B2B social media strategy. Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format. You have to be on a mobile device to enter a response to a question sticker.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Zoominfo

FEBRUARY 17, 2021

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Cold calling is different for home (and personal mobile) phones — sales reps must call from 8 am to 9 pm. Insert company-specific language into your cold calling strategies and scripts.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Instagram is the most used social network by B2C social media influencers. Whether your approach involves paid influencers or organic outreach, be sure to have a strategy in place that accounts for the essential elements. MediaPost ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising. billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. Only 18% are leveraging personalized content in their mobile apps. While 53% of B2C respondents were ‘very’ or ‘extremely’ satisfied, only 21% of B2B respondents felt the same.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Mobile video consumption increases by 100% every year. Top B2B Digital Marketing Trends for 2021. Retain customers.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Any lingering reluctance to include the feature is a sign of an email strategy focused on quantity over quality. “The

Rules 130

Rules Google Marketing Automation Services Paid Search Agency 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Having a well-designed, mobile-friendly, and easily navigable website is a must today.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Circle Studio

NOVEMBER 23, 2021

Additionally, B2C marketing’s influence on the B2B world will continue to be significant. An Elevation of Strategy. While growth is almost always a top priority, sustainable growth will require more than just a cursory “box check” when it comes to strategy. Here’s a list of five macro B2B marketing trends to watch in 2022.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Another difference that may be noted is that these stories can be optimized through both mobile and desktop, which are two totally different formats. Google Web Stories. With over 6.9

Google 125

Google Content Marketing Content Verticals 125

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. Moreover, some B2C companies have recently become the target of lawsuits due to non-compliance with ADA guidelines. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. While e-commerce used to be primarily used for B2C buying and smaller, less involved purchases, B2B buyers are more confident than ever in making large purchases online – even with new businesses.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

ClearVoice

FEBRUARY 3, 2021

We’re here to help you choose the most appropriate content types to fulfill your content strategy. An ebook or “electronic book” is an instantly accessible book with digital pages designed to be read on a computer, tablet or mobile device. Turbocharge Your B2C Marketing Performance’ by Joju Michael Mangalam. Case studies.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Porch Group Media

FEBRUARY 16, 2021

However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B). Any number of segmentation strategies can then be applied to create hyper-targeted lists. Design for Mobile – Always.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( Content marketing statistics for mobile. Facebook ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111