SnapApp

AUGUST 9, 2017

Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. . This is something B2C marketers have known for a long time – and used very successfully. Chanel did this with their Inside Chanel microsite. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. And then the power of MediaFly in our, which is now called engagement.

Work Management 52

Work Management Marketing Management Product Planning 52

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Below, you'll find a few of our favorites. 1) CB Insights: Newsletter.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. "The

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Marketing Insider Group

JULY 1, 2020

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Live@Cisco Facebook videos. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

JULY 12, 2022

This includes—but isn’t limited to—blogs, videos, social media posts, etc. On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

FEBRUARY 5, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. We all know, or have at least been told, that good content is powered by good storytelling. Video testimonials.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. . We all know, or have at least been told, that good content is powered by good storytelling. Video testimonials . I dig it. “My

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Hubspot

JANUARY 5, 2016

In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. Yet, B2C marketers often have more room to stretch their imagination with lofty expectations for either witty or tear-jerking campaigns. 1) Chobani.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98