Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. This is the best of the best in both B2B and B2C footage – you’re going to want to learn from these guys. Breathtaking.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to personalize the experience.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

SnapApp

AUGUST 9, 2017

Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. . This is something B2C marketers have known for a long time – and used very successfully. Chanel did this with their Inside Chanel microsite. You’re still selling to people. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Below, you'll find a few of our favorites. 1) CB Insights: Newsletter.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

FEBRUARY 15, 2017

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Since then, a microsite has been dedicated to the partnership. The award categories seem to have a business focus, as well, with a special celebration of small- and medium-sized businesses (SMBs).

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

SnapApp

FEBRUARY 5, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. We all know, or have at least been told, that good content is powered by good storytelling. ” What does her statement mean?

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54