Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As you plan your next live video event, here's a look at what other brands are doing on popular live video platforms. And brands are taking notice.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sharpspring

JANUARY 3, 2022

Check out these effective email marketing CTA examples to help freshen up your campaigns and boost engagement. Including a variety of CTAs in your email marketing strategy can help increase conversions, so don’t be scared to mix and match and use what works! Email marketing gives you a lot of flexibility when it comes to CTAs.

Email Marketing 94

Email Marketing Planning Paid Search Agency Top of Funnel 94

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. It speaks to planning, reviewing and managing the big picture and the small details, equally and at once, on a daily basis. Synonyms include immaculate, precise, unblemished and accurate.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

ERDM

NOVEMBER 18, 2020

Speed to market has always been a competitive advantage, but the pandemic has given it a different sense of urgency in the worldwide scramble to get enough personal protection equipment (PPE) to those on the frontlines. Gettelfinger has been with the company for 32 years in a variety of sales and marketing roles.

Advertising Agencies 52

Advertising Agencies Demand Marketing & Strategy Paid Search Agency 52

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Belkins

JULY 28, 2020

For example, in B2C it’s possible to skip the sales team part entirely. Limits options for growth within a smooth fine-tuned process by removing competition and urgency that pushes team members to expand their skill set. There must be a synergy between your marketing campaigns and outreach emails. The Island.

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

SnapApp

JULY 13, 2017

Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. . It’s as simple as three steps: .

Social Media 54

Social Media Media Paid Search Agency Template 54

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. But the situation is changing.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Martech

JANUARY 24, 2023

Create compelling content Content marketing is one of the most powerful ways to a steady flow of leads and customers. As with most marketing, you need to experiment with different types and pieces of content to find what your audience will respond to best. Try before you buy Free is one of the most powerful words in marketing.

Effectiveness 118

Effectiveness Lead Ranking Lead Scoring Blast Campaigns 118

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. The average free trial conversion rate for B2C is higher than for B2B. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Are you struggling to increase free trial signups?

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SendX

JANUARY 8, 2020

Marketing your business online is always going to be hard when you are getting started. We have then provided various tactics, strategies and ideas for marketing a small business , which as a small business owner once you master, you will be able to grow and market your business predictably. Convert Visitors to Subscribers.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

Scoop.it

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Finally, monitor and adjust your hashtags as you run your campaign. Leverage UGC.

Paid Content 89

Paid Content Content Marketing Planning Content 89

SendX

SEPTEMBER 9, 2018

Well, that right there was my evil plan to get you to buy our software and be able to afford a Hawaii trip with my family :). Traffic which you don't control (organic traffic) comes from SEO, social media and guest blog traffic. It is worth mentioning that another marketing channel you own end to end is SMS marketing.

Small Business Marketing 258

Small Business Marketing Paid Search Agency Planning Business 258

Hubspot

JULY 18, 2023

Most people are planning at least one trip in the next six months while businesses are going back to organizing live events, and digital nomads keep traveling the world. Cooperate with marketing on promotion strategies. Marketing is the driving force behind finding new hotel guests and building a positive brand image.

Marketing Budget 46

Marketing Budget Marketing & Strategy Advertising Agencies Work Management 46

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. The average free trial conversion rate for B2C is higher than for B2B. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Are you struggling to increase free trial signups?

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Convince & Convert

FEBRUARY 28, 2017

The rise of smartphones and tablets introduced the concept of ubiquitous information, and internet users are exploiting their data plans to the fullest. A successful digital marketing campaign is no longer limited to traditional paid ads and banners. Even top international brands use social media to its fullest. More than 2.3

Brand Identity 154

Brand Identity Branding Planning Social Media 154

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Understanding the talent market.

Marketing AI 110

Marketing AI Content Budget Programs Creativity 110

sagefrog

OCTOBER 25, 2023

But what makes display ads stand out in a sea of digital marketing strategies, and how do you create compelling ads that bridge the gap between your brand and an increasingly discerning audience? Let’s dive deep into display ads for B2B marketing, discover what they are, how you can use them, and ways to ensure maximum impact.

Display 52

Display Paid Search Agency Ads B2B 52

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. The beauty of content marketing is its ability to take your leads through their buying journeys. A content map is vital for your overall content marketing strategy.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Convert

OCTOBER 4, 2022

CRO projects usually have a clear link to revenue and business results vs. more experimental digital projects like new social media channels. You’ll notice that most of your potential clients spend most of their marketing budget on advertising. The CRO market’s size on the other hand was valued at USD 771.2 Source: Statista.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

SnapApp

APRIL 17, 2018

The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. A powerful email call-to-action could make for a VERY lousy social media CTA. Because your marketing channels all have different purposes for communicating with your prospects, specifying by channel in terms of CTA is critical.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

. The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. A powerful email call-to-action could make for a VERY lousy social media CTA. . . That also means that your target audience is being inundated with emails from all kinds of other companies, including B2C marketers.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

MARCH 28, 2016

If there’s one thing content marketers can safely say based on their 2016 experience so far is that content production isn’t slowing down. For a quick snapshot of what I mean, here are three quick facts: The average social media user sees roughly 285 content pieces per day. So what can a marketer do?

Content 48

Content Urgency Marketing Interactive Marketing Planning 48

SnapApp

MARCH 29, 2016

If there’s one thing content marketers can safely say based on their 2016 experience so far is that content production isn’t slowing down. For a quick snapshot of what I mean, here are three quick facts: The average social media user sees roughly 285 content pieces per day. So what can a marketer do?

Content 48

Content Urgency Marketing Interactive Marketing Planning 48

Convert

AUGUST 9, 2022

Your marketing colleagues are likely to be well-versed in the martech ecosystem, and it’s important to find out the needs of your team, as a whole. Brand Marketing & Communication Teams — Managing the brand’s presence and marketing strategy on social media. Convert plugin for WordPress integration.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52