Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. Be sure to factor in some costs for incentives and planning.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Navigate the Channel

JANUARY 26, 2024

Discovering and solving these pain points is crucial, whether you are in business-to-consumer marketing (B2C) or business-to-business marketing (B2B). Customer Surveys Conduct surveys to gather feedback from your existing customers. Competitor Analysis Study your competitors. Here are some steps to get you started: 1.

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. 66% of U.S.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Valasys

MAY 5, 2021

As per new study conducted in Ehrenberg- Bass Institute for the LinkedIn B2B Institutes, marketing law of double jeopardy is applicable to both B2B and B2C brands. The study was conducted for LinkedIn B2B Institute. The study was conducted for LinkedIn B2B Institute.

Acquisitions 52

Acquisitions Loyalty B2B Studies 52

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. A separate Gartner survey found that this can increase customer loyalty by as much as 9%. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn.

Planning 99

Planning Allocation Service Gartner 99

Tony Zambito

MARCH 28, 2011

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

Studies 100

Studies Spending Social Media Amazon 100

Engagio

JULY 2, 2019

Indeed, whether you are in the B2B or B2C space, customer experience is key to success in the modern world. And, while B2C companies have been quick to update their Customer Experience (CX) for good, B2B organizations have lagged behind – losing out on a great opportunity that can give them the competitive edge. Online surveys.

B2B 112

B2B Paid Search Agency Webinar Metrics Lead Ranking 112

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2C influencer marketing often gets more attention because of its potential to yield direct sales. On and off the clock, they research potential purchases just as everyone else might.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Porch Group Media

MAY 23, 2022

But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. But are B2C companies leveraging mover marketing strategies to their fullest extent? V12 recently partnered with Ascend2 and conducted a survey to answer this question.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Salesforce Marketing Cloud

NOVEMBER 17, 2023

But is NPS really the best way to measure customer loyalty? We wanted to explore the pros and cons of this popular (and sometimes controversial) metric by reviewing what it is, why it’s important, and why some Service Trailblazers choose to measure loyalty in other ways. First, focus on each customer who responds to your NPS survey.

Lead Ranking 59

Lead Ranking Lead Scoring Promotion Word of Mouth 59

Porch Group Media

SEPTEMBER 10, 2019

In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. A loyalty increase of 7% can boost lifetime profits per customer by as much as 85%, and a loyalty increase of 3% can correlate to a 10% cost reduction ( Brand Keys ). Customer Retention Tactics.

Tactics 53

Tactics Trends Loyalty Paid Search Agency 53

Sana Commerce

NOVEMBER 10, 2023

Unlike B2C transactions, B2B digital commerce involves complex processes tailored to the unique needs of businesses. By embracing digital transformation, retailers enhance customer loyalty, drive sales, and stay ahead in competitive markets. How does digital commerce in B2B work? 45 minutes to SEO success.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. The Accenture study also found that 73 percent of consumers don’t feel that a retailer or service provider has ever communicated with them in a way that felt too personalized.

Research 105

Research Content Marketing Paid Search Agency Content 105

Salesforce Marketing Cloud

JANUARY 27, 2022

Eighty percent of customers surveyed said the experience a company provides is as important as its products and services. Eighty percent of customers surveyed said the experience a company provides is as important as its products and services. Customers are looking at — and judging companies on — their overall buying experience.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

SmartBug Media

JUNE 17, 2022

Whether you’re looking into inbound marketing for B2B or B2C, audiences of all kinds prefer to do their own research before diving into any product or service. Engage: Email newsletters, case studies. Delight: Surveys, knowledge bases, loyalty programs. Is there a bucket that feels a little empty compared to the others?

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Atomic Reach

FEBRUARY 15, 2019

Our culture promotes individualism and customization, and brands that tap into these concepts through personalization reap the benefits of customer loyalty and engagement. However, we know that consumers positively respond to B2C content personalization. The Content Marketing Evolution Study. What is Content Personalization?

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Porch Group Media

JANUARY 26, 2021

Customers no longer base their loyalty on price or product. Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors).

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Porch Group Media

OCTOBER 6, 2020

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic.

Brand Identity 64

Brand Identity Branding Comparison Email Marketing 64

Optinmonster

MARCH 7, 2024

Recent studies have shown that personalized experiences can lead to a 20% increase in sales. This behavior-targeted survey provided Kennedy Blue valuable feedback and, combined with other OptinMonster campaigns, increased their sales by 50% within a month. Imagine the impact on your bottom line!

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Contently

APRIL 23, 2020

Product is sending a survey, the content team is sending a newsletter, customer marketing is sending a product update, and the sales team is reaching out with a special expansion proposal. You’ll earn their loyalty. In many ways, content marketing is more important for B2B companies than B2C companies.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Content Standard

MARCH 13, 2017

After 30-day software trials, both send their potential client a customer feedback survey. The surveys are identical, save for one key question. The client ultimately goes with the company with the better survey. Loyalty improved as well, as noted in the Harvard Business Review. The Power of Positivity.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Loyalty B2B Sales 52

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before.

Sales Qualified Leads 59

Sales Qualified Leads Lead Ranking Lead Scoring Webinar Metrics 59

Sana Commerce

MARCH 4, 2022

One study reports that customers now typically use ten or more channels to interact with suppliers (compared to just five in 2016). The omnichannel approach reinforces a company’s brand and strengthens customer loyalty. Here are a few reasons why. Meet buyers where they are. Improve retention. Personal relationships.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Porch Group Media

OCTOBER 25, 2021

Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and revenue is 5.7 We also offer the industry’s largest and most inclusive suite of in-market B2C shopper databases so brands can send targeted communications to consumers actively in-market for the products and services they sell.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Marketing Insider Group

NOVEMBER 4, 2019

Helping customers build their own fortunes while filling their own coffers, the bank builds trust, loyalty, and revenue with helpful content at a fraction of what they would pay a major ad agency. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. It’s a win-win situation.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. and for B2B Services it was 11.0%.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. 58% of enterprises are seeing a significant increase in customer retention and loyalty as a result of using customer analytics.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

ERDM

JUNE 10, 2019

When B2B or B2C customers opt out or voice complaints, you need to add the richness and depth of human insights and feelings regarding what went wrong, why, and of critical importance, how they want it fixed, not just "how many" are unhappy or leaving. Trust is essential to gaining and maintaining brand loyalty.

Ideal Customer Profiles 40

Ideal Customer Profiles Opt-out Opt-in Deliverability 40

B2B Marketing Directions

FEBRUARY 5, 2017

In the B2B Digital Trends 2016-2017 report by Econsultancy and Adobe - which was based on a survey of more than 1,000 B2B marketing, digital, and ecommerce professionals - respondents identified optimizing the customer experience as their most exciting opportunity in 2016 and for the next five years.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Email marketing has been proven to work time and again in terms of higher ROI, customer engagement, brand loyalty and more. Email Marketing Statistics.

Stats 71

Stats Email Marketing Trends Planning 71

Parse.ly

JULY 21, 2022

This type of content shows B2C marketers they can rely on Klaviyo for up-to-date digital marketing advice. Insights are drawn from extensive internal usage data on the company’s more than 97,000 customers and more than 8,000 survey responses, giving readers confidence in the reporting. Lattice’s HR and people management templates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? In B2C, this might be a funny video that gets stitched over and over.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sharpspring

FEBRUARY 10, 2020

A B2C customer might get exclusive access to a free sample or a discount on your products. Studies show that email is one of the most effective outlets for marketing. of those polled in the Litmus survey said they think predictive software, AI and machine learning will play a major role in the production of email content.

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Email Marketing Automation 90

Martech Advisor

SEPTEMBER 13, 2019

Of course, online shopping takes place every day — millennials, for example, are making 60% of their purchases online in 2019, up from 47% in 2017 according to a CouponFollow survey. B2B vs. B2C Intent. Note that the focus here is on B2C marketing because B2B buying decisions are an entirely different animal.

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

Single Grain

JANUARY 17, 2020

According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. How AI Can Help You Improve Customer Loyalty. 4) Create AI-Based Customer Loyalty Programs.

Marketing AI 126

Marketing AI Loyalty Enterprise Management Work Management 126