chiefmartech

AUGUST 2, 2016

Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners. Real-world marketing technology case studies from companies such as ABB, Basware, BMC, Luxoft, Microsoft, Nutrica, Skyscanner, Travelex, The Weather Company, and more.

iProspect 40

iProspect Peer-to-peer Marketing Management Case Studies 40

Webbiquity

APRIL 7, 2010

Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. X Marks the Spot!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Online Marketing Institute

JULY 31, 2009

But does the B2B need the same platform components as B2C?) 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ClearVoice

APRIL 9, 2020

Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. We can do better! Create intentional content. White papers tend to be straight forward, filled with facts and persuasive.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119