55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN: Had to be converted to social selling.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. (
12 Social Media Tips for B2B Marketers
FEBRUARY 25, 2016
Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. and LinkedIn is the “oldest” network, with 79% of users age 35 and older.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated? Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). Marketing Interactions ). 7 LinkedIn Statistics.
How To Map Content To Your Conversion Funnel
MAY 25, 2016
We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). B2C Fashion eCommerce.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
B2C use of QR codes is about selling, B2B use is about branding: provide the visitor with some kind of value (e.g. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.
The New Social Buyer Ecosystem
JULY 24, 2011
While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. Image via Wikipedia.
Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
MAY 5, 2016
Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube.
What Is Digital Marketing?
SEPTEMBER 1, 2016
Interactive tools. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). B2B and B2C? Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. For B2C.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Use keywords, interact with fans, and engage with groups.
3 Neglected Content Distribution Trends You Should Test in 2017
DECEMBER 5, 2016
“For B2C companies, every business should have email marketing and automation technology that effortlessly syncs with e-commerce systems, which will show you exactly how much revenue every message drives.”
How to Convince Your Boss to Invest in Social Media Marketing
JANUARY 29, 2014
Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. Content Marketing Institute, 2014 Trends reports for B2B and B2C , Oct 2013).
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
2) Interactive Content. More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. Follow Michael on Twitter (@ BrennerMichael ) and connect with him on LinkedIn.
20 Stats Every Global Social Media Marketer Should Know
NOVEMBER 13, 2012
LinkedIn tends to attract users of higher education and income. Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. 12) If you are a B2B company, consider LinkedIn for your US audience. "Social media is a lot like sex.
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. Content Marketing Institute, 2014 Trends reports for B2B and B2C , Oct 2013). They’re getting old.
20 Common Social Media Marketing Myths BUSTED
OCTOBER 19, 2012
Or LinkedIn? Or YouTube? 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. But usually when someone says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it's not so.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
B2C: Business to Consumer refers to companies that typically sell to consumers (rather than to other businesses). CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers.
6 "Boring" Companies Making Amazing Content
OCTOBER 8, 2015
Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content. Creating beautiful, interesting content isn’t just for B2C brands or publishers.
How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
NOVEMBER 1, 2016
Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. . LinkedIn. YouTube.
Vidyard Gains Momentum Among Marketo Users
DECEMBER 2, 2015
The ease to implement script on our pages and being able to add YouTube videos to the Vidyard templates allow for a seamless look and feel. Already the first video platform to offer comprehensive integrations with a variety of marketing and sales technologies, Vidyard recently launched Personalized Video as well as integrated video live streaming for B2B and B2C businesses.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. LinkedIn. LinkedIn is a social network that allows people and businesses to connect with one another. YouTube.
9 Reasons Why Your Social Media Strategy Isn’t Working
DECEMBER 14, 2010
And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. In addition to sharing interesting content, you should also make sure to interact with others in social media.