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8 Interactive Content Statistics to Guide Your Marketing Spend in 2017

SnapApp

A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. Interactive Content is Where the Action Is Now.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Trending Sources

What Does B2B Social Media Success Look Like?

Webbiquity

Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)

Stats 124

Using Social Media for Customer Service

Navigate the Channel

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. But there is a lot of usage overlap with B2C companies. B2B Customers are Not Just on LinkedIn.

34 Compelling Content Marketing Stats and Facts

Webbiquity

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. (

Stats 133

Traditional Video Hosting Versus New Gen Video Platforms

Vidyard

First up, our traditional video hosting solutions like YouTube and Vimeo. As a business’ video library grows, YouTube often breaks down as a tool to manage their content. Interactive content = More sales opportunities.

Video 52

12 Social Media Tips for B2B Marketers

Salesfusion

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches.

Five Brand Building Tips for B2B Businesses

Webbiquity

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Producing videos you share on YouTube as well your website. Guest post by Sreeram Sreenivasan.

Build 61

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Why Social Media Matters for B2B Vendors

Webbiquity

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. and LinkedIn is the “oldest” network, with 79% of users age 35 and older.

How To Map Content To Your Conversion Funnel

ScribbleLive

We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). B2C Fashion eCommerce.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated? Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). Marketing Interactions ). 7 LinkedIn Statistics.

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.

How to Get More Targeted Leads (a B2B Playbook)

SnapApp

Here’s an example of a common B2C buyer persona: . . On average, B2B organizations use six different channels for promoting and distributing interactive content online. . . Enter interactive content. . . . Hook more leads with interactive content. .

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

B2C use of QR codes is about selling, B2B use is about branding: provide the visitor with some kind of value (e.g. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

The New Social Buyer Ecosystem

Tony Zambito

  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  Image via Wikipedia.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

Paid campaigns can be deployed on nearly every social platform – and the big ones like Facebook, Twitter, LinkedIn, and Snapchat offer multiple ad formats, with dozens of configuration options for content marketers to choose from – enticing viewers with sound, video, interactivity, and more.

B2B Social Media Trends We are Going to See in 2018

Schubert B2B

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. Social media has been around for some time now.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Use keywords, interact with fans, and engage with groups.

87 New (Really) Marketing Automation Stats

Marketing Action

B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. Content Marketing Institute, 2014 Trends reports for B2B and B2C , Oct 2013).

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What Is Digital Marketing?

Hubspot

Interactive tools. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). B2B and B2C? Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. For B2C.

How to Convince Your Boss to Invest in Social Media Marketing

Hubspot

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages.

CPL 50

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.

70 New (Really) Marketing Automation Stats

Marketing Action

B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. Content Marketing Institute, 2014 Trends reports for B2B and B2C , Oct 2013). They’re getting old.

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3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

“For B2C companies, every business should have email marketing and automation technology that effortlessly syncs with e-commerce systems, which will show you exactly how much revenue every message drives.”

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site.

6 "Boring" Companies Making Amazing Content

SnapApp

Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content. Creating beautiful, interesting content isn’t just for B2C brands or publishers.

Vidyard Gains Momentum Among Marketo Users

Vidyard

The ease to implement script on our pages and being able to add YouTube videos to the Vidyard templates allow for a seamless look and feel. Already the first video platform to offer comprehensive integrations with a variety of marketing and sales technologies, Vidyard recently launched Personalized Video as well as integrated video live streaming for B2B and B2C businesses.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. . LinkedIn. YouTube.

20 Stats Every Global Social Media Marketer Should Know

Hubspot

LinkedIn tends to attract users of higher education and income. Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. 12) If you are a B2B company, consider LinkedIn for your US audience. "Social media is a lot like sex.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Or LinkedIn? Or YouTube? 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. But usually when someone says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it's not so.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. LinkedIn. LinkedIn is a social network that allows people and businesses to connect with one another. YouTube.