Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

NOVEMBER 11, 2021

Every company in every industry can benefit from reduced complexity. You may have a few customers in an industry that holds untapped potential for your business. Customer satisfaction surveys can help you understand where you can improve to reduce churn and inspire future sales. Target New Markets. Target New Markets.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . Research extensively in the industry you think your business fits in best. Polls and Surveys - Polls and surveys are an excellent way to deepen bonds with your customers.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Circle Studio

NOVEMBER 23, 2021

Additionally, B2C marketing’s influence on the B2B world will continue to be significant. In today’s shifting, cluttered and unpredictable marketing landscape, leaders across every industry are trying to determine the best path for growth. B2C-Inspired, Omnichannel Experiences. An Elevation of Strategy. AI-powered marketing.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Vision Edge Marketing

APRIL 11, 2023

73% of participants in a PwC study say that a good experience is key in influencing their brand loyalties. A study by the Harvard Business Review found companies that are perceived as authentic by their customers outperform their competitors by a factor of three.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. But keep in mind depending on your industry, you might not necessarily need your research to answer critical questions such as healthcare or legal issues.

Relevance 194

Relevance Research Opinions Content 194

KoMarketing Associates

JULY 2, 2020

In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). According to Social Media Examiner, only 23% of their B2B survey respondents said they use LinkedIn ads. Yes – and it works. The pop-out ad.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Defined as any content created by users of an online platform, UGC is popular in B2C markets.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Navigate the Channel

JANUARY 26, 2024

Discovering and solving these pain points is crucial, whether you are in business-to-consumer marketing (B2C) or business-to-business marketing (B2B). Customer Surveys Conduct surveys to gather feedback from your existing customers. Social Listening Monitor social media platforms and online forums related to your industry.

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

Tony Zambito

MARCH 28, 2011

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

Studies 100

Studies Spending Social Media Amazon 100

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

FEBRUARY 20, 2022

Astute B2C marketers have long recognized the value of this head start, but many B2B marketers don't fully appreciate the advantage it creates. Research by McKinsey has shown that being included in a potential buyer's initial consideration set can produce a significant advantage for B2C companies. Does This Apply In B2B?

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. On average, B2C brands had an emotional connection with between 10% and 40% of buyers. speakers were able to tell compelling stories based on insights derived from survey data.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Porch Group Media

MAY 23, 2022

But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. But are B2C companies leveraging mover marketing strategies to their fullest extent? V12 recently partnered with Ascend2 and conducted a survey to answer this question.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Vision6

APRIL 4, 2023

Benefits of B2B email marketing include: Targeted outreach: B2B email marketing allows you to send highly targeted messages to specific businesses or individuals based on their industry, job title, or behaviour. What is the difference between B2B and B2C email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Marketing Insider Group

APRIL 19, 2021

In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. You might be surprised to discover that a Google study revealed that B2C brands had emotional connections with 10 to 40 percent of their customers.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This highlights a huge untapped for both brands and influencers to collaborate on industry research. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. Did you get that? Image source.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Top Rank Marketing

JULY 7, 2023

When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

The Lead Agency

DECEMBER 6, 2021

In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. The majority of survey respondents stated that, given the choice, they prefer video to phone. B2B Customers are Buying Big Online.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. Some industry analysts and commentators have forcefully argued that all marketing should be viewed as "business-to-human," "human-to-human," or something similar. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Tony Zambito

MARCH 6, 2017

In a recent survey by PwC of CEOs, as well as, recent studies by KPMG and IBM, finds that over three-quarters of CEO’s surveyed (over 1300 by PwC) are concerned about the lack of insights about customers, buyers, and markets. As opposed to being representative of true insights into the new era of business evolving today.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

B2B Marketing Directions

JULY 11, 2021

Content marketing has become nearly ubiquitous among both B2B and B2C companies, and the volume of content required to "feed the beast" has been growing exponentially. The CMI Research Source: Content Marketing Institute CMI recently published the results of the 2021 Content Management & Strategy Survey (the "CMI Survey").

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Effectiveness 52

SnapApp

OCTOBER 31, 2017

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We built the survey as a SnapApp and collected the data throughout June 2017. . .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Some service leaders feel that Net Promoter Score is great for B2C (business-to-consumer) organizations, but less ideal in the B2B (business-to-business) world. First, focus on each customer who responds to your NPS survey. An NPS survey gives you a view at that moment in time, which is why you’ll want to repeat and analyze regularly.

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Word of Mouth 59

Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well. Encourage reviews.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. This creates an opportunity for thought leaders.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

KoMarketing Associates

NOVEMBER 9, 2017

Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We We did not survey B2C marketers, but we did look at the differences based on the industries the B2B marketers were selling into and their geographies. As an example, companies in the Southern U.S.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. And so many choices out there.

Marketing Automation Services 96

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 96

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

B2B Marketing Directions

FEBRUARY 13, 2022

2021 Buyer Preferences Study: Reconnecting with buyers by Korn Ferry Source: Korn Ferry This research is focused primarily on B2B selling, but the results include several data points that are valuable for B2B marketers. Korn Ferry conducted a similar study in 2018, and the research report includes some findings from the 2018 study.

Buy 52

Buy Research Work Management Personalization 52

Martech Advisor

FEBRUARY 10, 2020

” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. Customer experience in a B2B environment is different and more nuanced than B2C. Importance Of Customer Experience (CX) In B2B Industry.

Practices 57

Practices Work Management B2B Best Practices 57

ClickZ

MARCH 17, 2020

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. Investment in offline data sources. The role of call tracking as a first-party data source.

Brand Identity 106

Brand Identity Branding Budget Programs Paid Search Agency 106

Martech Advisor

DECEMBER 30, 2019

As marketing leaders struggle to keep pace with technology and evolving consumer behaviors, Ken Fitzpatrick, CEO of the Digital Marketing Institute breaks down a recent study and highlights what it will take to adapt for success and build winning marketing organizations. For marketers, the pace of technological change can be overwhelming.

Marketing Attribution 113

Marketing Attribution Planning Lead Ranking Paid Search Agency 113