Marketing Insider Group

JULY 16, 2020

Not scoring your leads, however, can severely cut into profit margins and slow down the sales cycle if marketing and sales teams focus on engaging and converting leads that are irrelevant or uninterested. For B2C entities, what household income bracket is most interested? What industries are more likely to buy from you?

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. For a B2C company, email still has priority when looking at attribution numbers. Being featured in influential industry publications is another. Who’s right? I don’t know. Silent periods.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) B2B influencers are often industry experts, leading thinkers. They help shape opinion and trends within the industry. The key is knowing when to expose them to your target companies in their buying cycle.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Rev

MAY 3, 2023

Broad categories like industry, location, size and revenue don’t actually reveal much about the inner workings of companies and how they execute their missions. B2C companies have been riding this train for years now. Exegraphics focus on a company’s positioning in its industry and the value it brings to market.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Zoominfo

FEBRUARY 17, 2021

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day As a sales professional, you can make cold calls to company phones at any time of day (preferably during business hours). What are the Rules on Cold Calling? How is your [goal]?

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

KoMarketing Associates

NOVEMBER 8, 2018

Below are some of the reasons why B2B marketing can actually make your organization more authoritative in its industry. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Biznology

FEBRUARY 25, 2020

No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

BOP Design

JUNE 22, 2023

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. High-converting websites describe all products and services plainly, without a lot of industry jargon or unnecessary technical language. How is B2B web design different from B2C?

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

DiscoverOrg

APRIL 17, 2019

Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point. So the messaging should be tweaking and tweaking and tweaking the buyer’s opinion: Driving me HERE, through the sales cycle. The rest comes later.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Marketing Insider Group

AUGUST 29, 2015

We conducted the study to quantify what we believed intuitively to be the case—simplicity pays. In addition to the qualitative and quantitative information on brands around the globe, we developed a ranking of each brand on the simplicity/complexity of their interactions and communications relative to their industry peers.

Brand Identity 100

Brand Identity Branding Peer-to-peer Sales Cycle 100

KoMarketing Associates

NOVEMBER 3, 2016

“With B2C, consumers are engaging during the week and converting over the weekend. For example, perhaps they are reading the email on Sunday night and calling your sales team on Monday morning. It’s also especially important to note what part of the sales cycle your customer is in.

Email Marketing 120

Email Marketing B2B Marketing Campaigns Planning 120

Hubspot

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

DotDigital

OCTOBER 20, 2021

Let’s take a look at some examples of how you can use these campaigns in your own industry. There is a common misconception that B2B is vastly different from B2C. This leads to all sorts of fabulous marketing tactics that B2C never gets to see. . How to structure your sales supporting nurture series.

Campaigns 59

Campaigns Top of Funnel eCommerce Paid Search Agency 59

Canadian Marketing Association

DECEMBER 12, 2019

Reputation has historically been difficult to measure, as it presumes some correlation between a good or bad reputation and sales or stock value. However, our industry is getting better at quantifying this intangible asset so we can better understand the implications when a business takes a hit. Back to why this is important.

Work Management 62

Work Management Marketing Management Correlation Trust Marketing 62

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Lead Agency

FEBRUARY 8, 2023

They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Trend 3: The Growing Importance of Social Media in B2B Marketing More than 3.6

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. This typically means shorter sales cycles and more closed-won deals. This can also include info about the company, the industry they in, and more.

Intent 98

Intent Work Management Marketing Management Business 98

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. The study focused on the effectiveness of advertising and began with quite a bang. “Up Research from Hubspot suggests that the average SaaS B2B sales cycle is 83 days.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 1) Customer Case Studies. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. This results in excessively extended sales cycles with up to eight contact points and a greater chance of lead abandonment.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

nDash

SEPTEMBER 1, 2022

Thought leadership, as an industry concept, is insightful and compelling content that brings something new to your audience. It establishes expertise, portraying your company as a true leader in your industry while building confidence with your target audience. said thought leadership is content exploring industry trends.

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

Martech Advisor

FEBRUARY 10, 2020

” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. Customer experience in a B2B environment is different and more nuanced than B2C. Importance Of Customer Experience (CX) In B2B Industry.

Practices 57

Practices Work Management B2B Best Practices 57

Zoominfo

MAY 3, 2020

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. A time-decay model is useful for longer sales cycles—where the most recent touchpoints tend to be the most influential in the conversion process. Next, we provide an overview of six effective attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

B2B Marketing Directions

SEPTEMBER 23, 2018

In a recent column published at The Drum , Samuel Scott argued that the marketing industry has split into two distinct camps that have adopted and now advocate two very different approaches to the practice of marketing. Recently, it's become popular to downplay the differences between B2B and B2C marketing.

B2B Marketing 40

B2B Marketing B2B Sales Cycle Conference 40

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately. Outbound Prospecting. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. How many stages of the awareness, consideration, interest, nurturing, sales funnel/buyers’ journey do you have in your company?

Top of Funnel 155

Top of Funnel FAQ Content Buyer's Journey 155

PureB2B

MARCH 31, 2022

Modern B2B Sales Model Customer Benefits of the Modern B2B Sales Model Customer-Driven Trends Influencing B2B Sales Help us out. Modern B2B Sales Model. Unlike its B2C counterpart, B2B sales has never been a simple transaction. Though it has, until recently, been consistently driven by sales reps themselves.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

LeadSquared

NOVEMBER 4, 2020

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. On average, a B2B webinar brings about 260 registrations from relevant industries. Updated on October 14, 2021.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Exo B2B

JUNE 28, 2019

If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you’re trading with? The first question to ask is: “How is B2B marketing different from B2C?” 2- Attending industry events. Two questions to ask about the brand.

Brand Identity 53

Brand Identity Branding B2B Marketing Automation Services 53

B2B Marketing Directions

NOVEMBER 17, 2019

The LinkedIn Research The Long and Short of ROI report is based on a survey of 4,000 B2B and B2C marketing professionals from 19 countries. Survey respondents worked in a wide range of industry sectors, including technology, financial services, professional services, and manufacturing. The survey was conducted in June 2019.

ROI 49

ROI Work Management Marketing Management Sales Cycle 49

SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Consider how a B2B e-commerce platform can suggest products based on previous purchases or industry types so that your site visitors can easily find products they can buy for their companies.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

B2B Marketing Directions

FEBRUARY 5, 2017

For example, Forrester Research and the Temkin Group perform regular studies to quantify the economic value of improved customer experiences in several industries. This study was based on interviews with 880 business leaders who have responsibility or influence over their company's customer experience efforts.

Research 45

Research Customer Satisfaction Forrester Loyalty 45