Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Keep content current. Remain adaptable. Source: Google.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . Research extensively in the industry you think your business fits in best. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

SmartBug Media

MAY 8, 2023

Remember: Video content is crucial in any industry, so get out there with punchy, captioned videos to gain attention for your brand. It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Can you get the message across in a minute?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 Threads is still a question mark.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Marketing Insider Group

DECEMBER 3, 2020

Instead of only being able to break down audience content consumption by Job Area, this update now allows you to analyze audiences by Industry , too. First, we’ll choose “Explore by Industry” from the buyer selection dropdown menu followed by “Retail and Consumer Goods”. Company Sub-Industry.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Zoominfo

JANUARY 21, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Nothing captivates an audience like a great story– no matter what industry you work in. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Sprout Social

DECEMBER 6, 2023

Parents, pickleball players, podcast enthusiasts—and those are just the P’s. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Marketing Insider Group

APRIL 19, 2021

If your buyer persona research indicates that your prospects prefer webinars, podcasts, or videos, pivot to those types of content. In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. It’s the industry influencers who find and promote your content.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 percent open rate — the highest of any industry. Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( B2B marketers are more likely to use blog content in their marketing efforts than B2C marketers. Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Oktopost

NOVEMBER 14, 2022

According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Hinge Marketing

FEBRUARY 27, 2020

This raw style of video has seen success in some industries like marketing and consulting. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast. Pitch your research as a topic to other podcasts and go on their shows as guests.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contently

DECEMBER 2, 2021

During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. In fact, the top 20 fintech and crypto stories in our data set had 4x as much engagement as the top 20 B2C personal finance stories. The learning experience has stuck with me. Only about 17 percent of U.S.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Top Rank Marketing

JULY 7, 2023

Thanks for joining us for this week’s edition of the Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Marketing Week “AI will expand the market for marketers and market researchers.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? Widely used by publishers and event organizers, it will work well in tech and industrial categories. Also works for editing podcasts, and includes screen recording, clip creation and transcription. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 96

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 96

Marketing Insider Group

MAY 17, 2023

Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. Other unique digital marketing techniques can be successful, depending on your industry and business. Paid ads can work well in B2C by targeting customers seasonally.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Outgrow

AUGUST 6, 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. Ebooks, whitepapers, and industry trends act as a super powerful lead magnet. These can also include checklists and industry reports. Give a Sneak-Peek Into Groundbreaking Client Case Studies. Have a Fantastic Free Tool?

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Contently

JUNE 24, 2021

During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. In fact, the top 20 fintech and crypto stories in our data set had 4x as much engagement as the top 20 B2C personal finance stories. The learning experience has stuck with me. Only about 17 percent of U.S.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. Air Force, and the UK government.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

RDIGS

JUNE 13, 2023

B2B Content Marketing vs. B2C Content Marketing The biggest difference between these two strategies is that the former targets individual consumers while the latter targets companies. B2B companies sell their products or services to companies or organizations, while B2C companies sell their products or services directly to consumers.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. Did you get that? Image source.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

ClickZ

JULY 12, 2023

Stanley Black & Decker, a leading provider of tools and industrial equipment, began a significant transformation in recent years. Additionally, a dashboard was created to monitor database growth and track the engagement of active end users (which was the B2C side of the business).

Lead Ranking 62

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 62

Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast. These numbers are astounding.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Aberdeen

MAY 19, 2023

However, they also value written research, videos, podcasts, and webinars to gain in-depth knowledge of the CX landscape. User Case Studies: Real-world success stories demonstrate the value and capabilities of potential vendors. Our research reveals that CX technology buyers, who are time-constrained, prefer concise content formats.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Porch Group Media

NOVEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. It’s sales attribution versus market share estimation or a brand effect study.

Privacy 52

Privacy First-Mover Advantage Planning Paid Search Agency 52

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. This also shows off your culture which helps with recruiting talent in the industry.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. May: Publish a Case Study or Two. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

ClickZ

JUNE 21, 2023

However, the industry has not fully realized the potential of long-term brand advertising in B2B. B2B brand building represents the largest untapped opportunity in the marketing services industry. Where B2C organizations are usually marketing-driven, B2B organizations tend to be more product or sales driven.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Oktopost

JUNE 14, 2021

These details may include contact details such as email addresses or telephone numbers or even encouraging a potential customer to enhance their B2c prospects by creating an account with your firm and modifying their website presences. Podcasts and podcast sponsorships. Case studies delving into a topic. Slideshares.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Golden Spiral

DECEMBER 24, 2020

If you’re a marketer in any industry—including health IT—you need to be well versed in the art and science of customer experience. According to Studio CMO podcast guest Mary Drumond, there are five drivers responsible for all decisions: cost, quality, price, relationship, brand identification, and social proof.

Paid Search Agency 62

Paid Search Agency Companies Marketing & Strategy CMO 62

Parse.ly

JULY 21, 2022

15Five’s HR Superstars podcast. This type of content shows B2C marketers they can rely on Klaviyo for up-to-date digital marketing advice. Zendesk uses proprietary data to their advantage by annually creating some of the most trusted research-backed whitepapers in the customer service and sales industries. industry in 2021.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

PureB2B

MARCH 31, 2022

Unlike its B2C counterpart, B2B sales has never been a simple transaction. To carry out this research, buyers rely on webinars, podcasts, and thought leadership articles to better gauge these companies and the products they’re interested in. Participate in a bit of our ongoing research and accept our warmest appreciation.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

KoMarketing Associates

NOVEMBER 8, 2018

Below are some of the reasons why B2B marketing can actually make your organization more authoritative in its industry. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Sana Commerce

NOVEMBER 3, 2021

The guiding light of these changes should come from careful analytical study. We recently sat down with Maciej Zawadzinski , CEO of Piwik PRO , and Wouter van Weelderen , Chief Services Officer at Sana Commerce on The B2B e-commerce talk podcast. If you prefer to listen to the interview, click here: The industry shifts.

Analytics 52

Analytics Digital Marketing Funnels Privacy Click Rate 52