Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Tomorrow People

DECEMBER 2, 2020

Product marketing is being embraced by B2B, tech, and—increasingly—B2C organizations. Brand marketing teams were doing a great job of focusing on overall positioning and brand strategy. Positioning and messaging through marketing and sales collateral. Positioning and messaging through website and product. Buyer personas.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. One B2C company that sets the standard for this is the clothing company Everlane. At HubSpot, 46% of our blog traffic comes from mobile. At HubSpot, accessibility is a focus in 2020.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Marketing Insider Group

AUGUST 26, 2020

Often, it takes months to see a positive change in your metrics. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo. Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry. HubSpot wants to gain more reach in the online and offline sales and marketing industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Tomorrow People

MARCH 30, 2021

Already well established in B2C, purpose is of growing importance for B2B brands. Again, this applies to B2B brands, not just to B2C ones. Carly Stec, Hubspot. Instead, brand purpose is the intention or aspiration of your brand. It’s not enough to just be clear and consistent.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Marketing Insider Group

JULY 13, 2020

It also positions your brand as a thought leader in your industry. For B2B businesses, a blog is just as important as it is for B2C brands. HubSpot has found that one in every 10 blog posts turns out to be a compounding post. This instills confidence in your customers.

Paid Content 306

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 306

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Marketing Insider Group

MARCH 30, 2020

Post Content that Position You as a Valuable Virtual Consultant. We turned to two sources: HubSpot research and our own internal data. Unlike blog posts aimed at consumers from businesses whose primary customer base is the consumer (B2C) companies, post quality becomes a critical factor. With authority comes customer trust.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. It’s long been the way that B2C works. Community-led growth will be the play in 2024. It's core to who we are.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools create positive experiences and inform brands on how to improve their service. Improve the customer experience to encourage long-term loyalty Making a positive impression on your customers is and will always be a top priority.

Enterprise Management 83

Enterprise Management Work Management Software Service 83

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO. What is B2B SEO?

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Hubspot

MAY 19, 2020

It's a process that's years behind the seamless B2C experiences we now expect. At HubSpot, we're on a mission to debunk those myths. As General Manager of HubSpot's Sales Hub, I've seen the importance of this first-hand. Introducing HubSpot ABM. Myth #1: ABM is Exclusively for Marketers.

Account Based Marketing 93

Account Based Marketing ABM Buy Enterprise Management 93

Webbiquity

MARCH 13, 2019

And they need a pipeline of candidates to fill those positions. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. This can help position your business as a thought leader in your industry.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Tomorrow People

NOVEMBER 21, 2017

And it’s not just B2C brands who are embracing real-time content marketing either. From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Martech

AUGUST 16, 2023

I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C. While there are a number of ways to implement these ideas, I’ve spent the bulk of my career helping teams leverage a marketing platform like HubSpot to architect and deliver remarkable customer experiences.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management B2B 95

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Position your brand as an industry authority. Not only is the fresh content a welcome relief to the Hubspot team, but the organization also benefits from the added authority of these influencers.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Contently

APRIL 6, 2023

The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. Plus, voice-of-customer research can help both B2B and B2C companies uncover surprising insights about prospects and customers in their own words. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Onalytica B2B

APRIL 11, 2017

Whether for B2B or B2C, people have forged a path to influencer status within their niche. Influencers are all in a position of authority within their community. People trust influencers, whom either have leverage among wide audiences (thousands or millions of people), or unique access to those in positions of power.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 98

Media Brand Identity Branding Storytelling 98

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

ClearVoice

JUNE 19, 2023

SEO Tribunal ) The average time to see ROI-positive results from Local SEO is 4.76 HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. Wyzowl ) 66% of B2C marketers use video marketing. FinancesOnline ) 78% of local searches result in an offline conversion. of all web traffic.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. Position yourself as a thought leader by sharing insights, tips, and myth-busting content. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Hubspot

FEBRUARY 16, 2022

If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Biznology

FEBRUARY 7, 2022

Work can be more flexible, human, inclusive, focused on core values and a positive work culture, and truly technologically enabled. Actually, this is an exciting time as we truly see the promise of a better future of work emerging. The issue of misinformation and disinformation of social media platforms will also be top of mind.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

SalesGrape

NOVEMBER 3, 2023

On the other hand, B2C companies might benefit from utilizing visually-driven platforms like Instagram or TikTok where they can showcase products or engage directly with consumers through creative content. According to HubSpot, tweets with images receive 150% more retweets than those without.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Customer Experience Matrix

JULY 31, 2015

Here are some observations: - market positions are pretty stable. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Heinz Marketing

NOVEMBER 26, 2021

Some popular CRMs are Salesforce, HubSpot Sales Hub, ActiveCampaign, Zoho, Pipedrive, Microsoft Dynamics 365 Sales, and more. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Identify which accounts make you the most money, and then target those accounts with an ABM strategy.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

Hubspot

AUGUST 17, 2020

According to Influencer Marketing Hub , "An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.". HubSpot's social media campaign manager, Leslie Green , concurred. You won't get quality referrals from influencers.

Planning 101

Planning Work Management Marketing Management Paid Search Agency 101

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. It enables a real 360-degree view of the customer across first-, second- and third-party data. So, what to make of this all?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86