Circle Studio

MAY 26, 2022

The hashtag #architecture has 4.3 Just look through the hashtag #constructionhumor. To find trends to build content around, simply look through the “Discover” tab to find popular sounds, hashtags, challenges, and topics. Join Conversations About Your Industry. billion views on TikTok. The top videos here attract over 650k likes.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

KoMarketing Associates

APRIL 23, 2019

B2B companies are usually a lot more professional and formal then B2C, but choose to make their tone more casual or relaxed on social media, depending on what it’s being used for. What Is My Hashtag Strategy? This gives businesses the unique advantage to create their own branded hashtags that their audience can follow.

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Simply look up trending hashtags , music and videos, and join in. Remember to put your own twist on TikTok hashtags to make your brand stand out. original sound – FNATIC.

Effectiveness 129

Effectiveness Business Advertising Agencies Viral Marketing 129

ClearVoice

FEBRUARY 7, 2022

B2C marketing trends: Taco Bell’s #FriesChallenge taps into consumers’ creativity to build interest in specialty menu items. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. marketing Click To Tweet.

Trends 131

Trends Campaigns Planning Trade Show 131

ClearVoice

JANUARY 3, 2022

B2C marketing trends: Coca-Cola seeks new way to connect with consumers on TikTok. The company launched its presence by partnering with musical artist Khalid and sponsoring a hashtag challenge in which people use one of Khalid’s new songs to #SharetheMagic to show whatever their special talent is. In fact, Coca-Cola U.S.

Trends 116

Trends Campaigns Advertising Agencies Sample 116

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Golden Spiral

SEPTEMBER 10, 2021

Hashtag Wisely. Hashtag Wisely. Include two or three hashtags. Make sure those hashtags are gaining traction with users. You can burn one hashtag in the name of being cute, sarcastic, or funny but remember: hashtags serve a purpose in both LinkedIn’s algorithm and in the way users search on LinkedIn.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2C referral marketing strategies B2C businesses are perfectly positioned to take advantage of referral marketing because they have a direct relationship with their customers. Here’s a quick breakdown of both strategies.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Onalytica B2B

APRIL 26, 2018

You can do this by activating event hashtags prior to your events to encourage influencers, their audiences and other attendees to get engaged and get excited. Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Hubspot

DECEMBER 26, 2023

It’s true whether you’re in B2B or B2C. Sprinkle in hashtags. " In addition to linking his company (Tip #5), he uses hashtags that his target audience might search or track. Use hashtags. Now, I know you’ve seen posts that are nothing but hashtags. X Analytics can be helpful when it comes to selecting hashtags.

Twitter 61

Twitter Optimization Tips Display 61

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche. Pain points?

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Genroe

JUNE 17, 2019

Some people believe that social media is a B2C game. That’s it’s all cute cats, charity hashtags and artsy pictures of Sunday brunch. They couldn’t be more wrong. Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. But let’s […].

Social Media 73

Social Media B2B Marketing Social Marketing Media 73

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The Profile Analysis will enable you to zoom in on what your competitor is posting about, identify their most used words and hashtags, and understand the sentiment around their social campaigns.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Hubspot

JUNE 23, 2020

Recently, however, LinkedIn has become the home of B2C marketing as well. Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences? Drive engagement with content that fosters brand awareness.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Contently

OCTOBER 4, 2018

The social strategists we spoke to called LinkedIn “underrated,” “under-explored,” and “weird,” and most of them were unsure if B2C content worked there at all. Instagram is primarily known as a place for B2C products and B2B culture. Your brand voice on LinkedIn. ” Take IBM, for instance.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Valasys

JULY 20, 2020

Hashtags perform the massive scope and engagements to several brands over promotions on social platforms. B2B marketers can lead trending campaigns using existing popular hashtags of other ads, or brands can craft a unique hashtag for their product ads; a good hashtag strategy will massively drive brand visibility.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Martech Advisor

MARCH 22, 2020

Social media posts, hashtags and groups. Social media is a great place for filtered traffic through dedicated groups and hashtags. Broadcast advertising campaigns often cost more than other channels - but they also provide mass awareness and are key to driving sales for broad-base B2C companies. Digital Advertising.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

ClickDimensions

AUGUST 10, 2021

For inspiration, think about the brands you like the most on social, both B2B and B2C. Perhaps experiment with new types of content, a different frequency of posting, new hashtags or using existing content on different platforms to see how it plays to your distinct social audiences.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2C influencer marketing often gets more attention because of its potential to yield direct sales. On and off the clock, they research potential purchases just as everyone else might.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

NetLine

JULY 5, 2023

This applies to both business-to-consumer (B2C) and business-to-business (B2B) data. Use social listening tools By monitoring conversations, keywords, and hashtags, social listening tools can help marketers determine which platforms their ideal customers use the most, what their likes and dislikes are, and uncover their pain points.

Intent 98

Intent Work Management Marketing Management Business 98

Sprout Social

JULY 29, 2020

For e-commerce or B2C brands, follow up with customers who have made multiple purchases. You can also create a branded hashtag and encourage your audience to share their experiences using that hashtag. Reach out to power users or repeat customers. Use a Review management tool.

Effectiveness 139

Effectiveness Marketing Management Case Studies Case Study 139

EveryoneSocial

JULY 20, 2020

This can have a huge impact on ensuring company followers are seeing the post, drive further engagement, increase more company followers, and even trend in hashtags for more visibility. By having our team comment and like, more of our company followers saw the post and it began trending in hashtags. Use Hashtags Wisely.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

KoMarketing Associates

JULY 23, 2019

It became apparent that both B2B and B2C companies, owners, CEO’s, social media managers, and digital marketers are actively talking about new and innovative ways to implement video into their digital marketing strategies.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Delivra

JANUARY 15, 2021

Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Influencers don’t exist only in the B2C space. Find your audience.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

KoMarketing Associates

NOVEMBER 3, 2015

For example, I typed in b2b marketing and phrase match returned b2b marketer , b2b vs b2c market size , and b2b target market. Keyhole is another tool recommended to me by a colleague for finding hashtags. Enter topics: The tool offers a feature called topics that gives you keywords and hashtags surrounding the keyword you put in.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Hubspot

MAY 10, 2019

To host a Twitter Chat (or TweetChat), you’ll need to choose a topic, set a time and date for the chat to occur, and create a hashtag for the chat. Use unique hashtags. Implement hashtags. Did you know tweets with hashtags receive two-times as much engagement as tweets without them? Advertise on Twitter.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Oktopost

SEPTEMBER 22, 2021

B2B companies aren’t targeting an individual buyer, like in the B2C world. Across all platforms, your content strategy should center around motivating your B2B audience with sound logic instead of the emotional impact that B2C marketers use.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

KoMarketing Associates

OCTOBER 5, 2017

This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour. Event Recaps. Many attendees and brands live tweet during the event.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Marketing Insider Group

SEPTEMBER 1, 2015

If you are a B2C product, like Daily Medical Supplies , you can eliminate this hassle by doing 3 white papers and pulling the blogs from the white papers to attract more downloads (and capture more emails). Use images and hashtags to get more attention. Look at how much time you’re trying to cover and how often you need to blog.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Biznology

FEBRUARY 27, 2017

According to the Clutch study, 86% of B2B and B2C marketers use both paid and organic social media. Hashtags, for example, are equally appropriate for organic and paid social media messaging. Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Convince & Convert

NOVEMBER 17, 2015

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. Why improperly vetted hashtags create irrelevant impressions.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

Sprout Social

JANUARY 3, 2022

Mentions and hashtags are a good place to start, but Sprout’s Smart Inbox can help you go further to keep an eye on how people are using your branded keywords (e.g., No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), brand and product names) on social. Don’t let your buyer personas collect dust.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Hubspot

JULY 8, 2020

A strategic way to be part of the conversation on a large scale is by using trending Twitter hashtags. With trending hashtags in your tweets, you’re tapping into an entirely new network of people who may find interest in what you have to offer. B2C companies also find the best times to post in the day to be 8 to 10 a.m.,

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Adobe Experience Cloud Blog

AUGUST 31, 2017

Does it differ for B2B vs. B2C? In those guidelines, you would define things like voice, tone, hashtag usage and types of posts. How frequently should businesses be posting on Twitter? For someone who is just starting out on Twitter, it would be best to start off with 3 to 5 posts a day in order to build up your brand and audience.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Heinz Marketing

NOVEMBER 30, 2018

Brainstorm a list of hashtags and save it to have at-the-ready for future posts. It makes most sense for the one queuing up or publishing to crop the image, choose the filter, write the caption and add hashtags. Checking spelling, grammar, and punctuation… especially on hashtags!*If Create your own hashtag.

Marketing Attribution 78

Marketing Attribution Marketing & Strategy B2B B2B Sales 78