Remove b2c game-theory
article thumbnail

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

Tactics 269
article thumbnail

How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

This approach is changing the game. When companies really nail their content strategy at the business level, the results can be game-changing. If our audience is craving easy-to-digest, practical advice, we’re not going to bombard them with highfalutin language and complex theories.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

Most decidedly, B2B marketers are keenly understanding that their buyers have started shaping their experience expectations in B2C environments. The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group. Scale, speed, and visibility.

article thumbnail

How to create winning B2B programmatic ad campaigns

Martech

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Brand is the long game. Programmatic ad campaigns live and die on getting customer segmentation right.

article thumbnail

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

Relevance 191
article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Unlike B2C organizations who are often using social listening tactics to determine their product lining for the next season, B2B organizations need to see what’s going on and how shifting trends may or may not impact decision-making and planning. For instance, one trend right now is artificial intelligence. Key Social Listening Takeaways.

article thumbnail

3 Big Martech Innovation Themes in 2022

chiefmartech

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.