NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Research from Ascend2 found that aligning sales and marketing was one of the primary goals of using intent data for 45% of B2B and B2C marketing professionals surveyed.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. It is worth noting too that of the marketing tactics included in the survey, email marketing was ranked the most impactful.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. Why we care.

Account Based Marketing 108

Account Based Marketing ABM Marketing & Strategy Landing Pages 108

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. This varied slightly for B2C and B2B marketers. In other research by Forrester , forecasts were not quite so optimistic. Source: Tech.co.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Biznology

JANUARY 16, 2017

Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better. What could you improve? What got their attention?

Pricing 80

Pricing Price Loyalty Forrester 80

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Why we care.

Account Based Marketing 77

Account Based Marketing Buy Process Marketing Automation Services 77

Sana Commerce

MARCH 4, 2022

A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Personal relationships.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. The Next Chapter. Now on to the topic of the blog and my decision to step aside from the CEO role.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Most notably in B2C. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. Yet, in other surveys, consistently, more than eighty-five percent of marketers proclaim implementing digital and content marketing, as well as, marketing automation.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Based on the survey responses, we ranked these in order of importance in our B2B trust index , categorizing the “essentials,” “should haves” and “recommended.”

B2B 52

B2B Marketing Management Case Studies Paper 52

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. In short, B2C brands should ask, “How can I help people live their lives better?” Design and UX impact read time, bounce rate, conversion rate , etc.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). 67% of respondents in a Microsoft survey believe that customer service channels are getting better, and that negative experiences occur less often.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. A Corporate Executive Board survey found that B2B buyers complete 60 percent of the purchasing process before they speak with a company representative. It is likely that during this process, customers are taking the time to research reviews.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. They’re trying to measure stuff.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Leadspace

FEBRUARY 19, 2018

More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Doing it at scale is the challenge. “80%

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. A younger buying committee: B2B Buying committees have become bigger, more diverse, and younger, with more Millennials and Gen Zers than ever before. They need brands to know who they are, what they care about, and what their expectations are. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

B2B Marketing Directions

FEBRUARY 5, 2017

In the B2B Digital Trends 2016-2017 report by Econsultancy and Adobe - which was based on a survey of more than 1,000 B2B marketing, digital, and ecommerce professionals - respondents identified optimizing the customer experience as their most exciting opportunity in 2016 and for the next five years.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62