Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Retailers that partner with media companies offer brands the opportunity to expand their reach and improve targeting with the use of in-depth shopper data. What makes retail media networks valuable? However you’re not capturing everyone, right?

Media 99

Media Allocation Advertising Agencies Network Marketing 99

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year. Check out this list of 2023 social media predictions.

Planning 125

Planning Ad Building Marketing Budget Budget Programs 125

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Top Rank Marketing

MARCH 18, 2024

Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. As search habits evolve, staying innovative will ensure your audience can continue to discover your content, whether that’s through Google, social media, email, trade publications, or paid media.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Porch Group Media

SEPTEMBER 9, 2020

According to Gartner’s report, in 2020, technology spend will account for the largest proportion of marketing budgets when compared with media, agencies and in-house labor. This varied slightly for B2C and B2B marketers. In other research by Forrester , forecasts were not quite so optimistic. Read more here. Source: Tech.co.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Prioritize Relevance Over Rich Media.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. The Power of Social Media. Importance of Brand Equity. LinkedIn ).

Social Media 52

Social Media Ad Building Branding Brand Identity 52

Biznology

JANUARY 16, 2017

Shoutouts on social media are another good example. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I How Not To Do Treat Your Customers: One example of treating loyal B2B and B2C customers poorly is Comcast.

Pricing 80

Pricing Price Loyalty Forrester 80

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing B2B Ad Exchange 94

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. According to the IAB , media buyers are spending 67 percent more on video marketing than they did in 2015. Can you guess what year this lede is from? That’s a pretty impressive stat!”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Porch Group Media

JANUARY 26, 2021

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Spend on social media as a percentage of the overall marketing budget continues to rise. Social Media and the Customer Experience. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. Let’s start with the state of the market.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. Throughout the 2010s, we saw an expansion of channels into social media and chat platforms. Challenges achieving omnichannel.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. no false accounts). Unanimity in other rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Content4Demand

JANUARY 29, 2019

It seems like you can’t scroll through social media without seeing some form of criticism or commentary on the new Gillette commercial. Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Forrester Research. UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. B2C marketers are also having a hard time with marketing execution. The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech. Priorities. Marketing execution. Get MarTech!

Marketing Management 97

Marketing Management Terms and Conditions Advertising Agencies Paid Search Agency 97

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276