The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Marketers recognize the need for MPM.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Kaon

FEBRUARY 15, 2017

Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Not only does it bring in three dimensions, but also allows direct user interaction.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech Advisor

DECEMBER 17, 2019

Leaders in today’s B2B marketplace are increasingly challenged with combining digital accessibility and the value of human interaction. New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . These purchases fall squarely in the realm of the traditional B2C buying journey. In these models, consideration needs to be translated into one of the waterfall categories.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. Secondly, there is an increased need for better “data literacy” in organizations, turning data into insights. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. The Forrester Research Report can be downloaded for free thanks to Neolane.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Martech

SEPTEMBER 29, 2023

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 Deeto’s AI-driven platform matches the advocates with prospective clients, arranging one-on-one interactions that benefit both sides.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. Are We Ready to Trust the Machines?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. Stories offer a specific brand of immediacy and interaction. — Forrester (@forrester) October 27, 2021. Videos on Twitter that showcase positive human interactions or desire for a product increase overall response by 40%.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Hubspot

NOVEMBER 16, 2021

In today’s world of digital transformation, customers have come to expect streamlined and easy processes for every interaction they have with a company – and are willing to go elsewhere when those needs aren’t met. This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Sana Commerce

MARCH 4, 2022

It is customer-centric: whether customers prefer digital self-serve options, remote communication with sales reps or in-person interactions, an omnichannel approach enables customers to choose how they receive service. The big headline is that commerce is moving online. That’s a 10% jump from 2012. The rule of thirds. Improve retention.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. Avoid making exaggerated claims or misleading statements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization. Some of these shifts will be inferred by the transfer of information during an interaction, along with monitored behavior and activity that can be assessed to verify the degree of the shift.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. These will help you understand the full picture of how customers are interacting with your brand.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. Marketers have already cracked the code on channel attribution.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] AI is the only way to connect and contextualize these buyer interactions with precision and scale. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Porch Group Media

JANUARY 26, 2021

When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations. Teens use these frequently, with 70% using these channels more than once a day. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). 68% of customers surveyed believe that a pleasant interaction with a customer service representative is necessary for a positive experience.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. For B2B companies, customer or client reviews are essential to a successful marketing strategy.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy B2B 48

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? adults with an Internet connection use social media in some form or function.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. In the post-sales relationship, interactive tools bring more utility from a buyer’s investment in a solution to give them more value. . They need brands to know who they are, what they care about, and what their expectations are. .

ABM 52

ABM Account Based Marketing Work Management Marketing Management 52

Porch Group Media

OCTOBER 9, 2019

Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. In this phase, a goal-directed customer engagement journey is the focus with an emphasis on identifying interacting and engagement requirements. Customer Engagement: The Primary Driver Of Growth.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. Interactive Chat. Interactive chat is an excellent method to engage your visitors once they reach your website. Lead magnets: incentives that encourage potential customers to become new leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. Interactive Chat. Interactive chat is an excellent method to engage your visitors once they reach your website. Lead magnets: incentives that encourage potential customers to become new leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. It may also impact the way prospects interact with your site.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Heinz Marketing

MAY 16, 2022

I will see that and we’ll either ask it for you or bring your comment or question into the show and make this a little more interactive. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Alan : Thank you, Matt, I’m really happy to be here. It was 108.

Top of Funnel 82

Top of Funnel Lead Ranking Lead Scoring CMO 82

Buzz Marketing for Technology

SEPTEMBER 22, 2010

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video. Improved Completion Rates. More & Better Data.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48