The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. Why we care.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. This varied slightly for B2C and B2B marketers. In other research by Forrester , forecasts were not quite so optimistic. Source: Tech.co.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. The Crystal Knows “type” is based on the familiar DISC personality framework. What a godsend.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Sana Commerce

MARCH 4, 2022

A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. It enables more effective audience segmentation and helps optimize conversions. Personal relationships. E-commerce is an essential part of a modern business strategy, but it’s not enough by itself.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

DemandBase

NOVEMBER 20, 2019

I named a new CEO to help take us to the next $100 million of growth! The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. The Next Chapter.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Most notably in B2C. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Biznology

JANUARY 16, 2017

Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. Though the book was written to help families develop close relationships, I think our customers fall into similar categories. What could you improve? What got their attention?

Pricing 80

Pricing Price Loyalty Forrester 80

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization. Content is viewed as personalized when it helps the audience take the best action to advance their thinking at just the right time. But that’s not necessarily true.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Based on the survey responses, we ranked these in order of importance in our B2B trust index , categorizing the “essentials,” “should haves” and “recommended.”

B2B 52

B2B Marketing Management Case Studies Paper 52

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. In short, B2C brands should ask, “How can I help people live their lives better?” Help desk, accounts, sales, and other client-facing teams.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. Interested in learning how Conversica can help you increase engagement in 2021?

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. Yet, in other surveys, consistently, more than eighty-five percent of marketers proclaim implementing digital and content marketing, as well as, marketing automation. The Future.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. A Corporate Executive Board survey found that B2B buyers complete 60 percent of the purchasing process before they speak with a company representative. It is likely that during this process, customers are taking the time to research reviews.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Leadspace

FEBRUARY 19, 2018

More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Marketers need to know what these buyers are looking for when they’re ready to talk to help their sales teams. . They can be a resource to help you identify who you can target for higher ROI and pipeline impact. What they’re searching for .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Head—Help wanted: Whole-brain marketers. Before we start, I’m not suggesting that you try to create a mash-up of the perfect marketer in a Frankestein-esque exercise.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Picture yourself in these scenarios: Scenario A.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. In short, B2C brands should ask, “How can I help people live their lives better?” Help desk, accounts, sales, and other client-facing teams.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. Interesting in learning more about marketing strategies and tactics to help you boost your marketing strategies?

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Litmus

OCTOBER 1, 2018

In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies. Jason Rodriguez: Crowdsourcing ESP opinions can also be helpful. We’re simply trying to provide industry-level trends and to help people understand the marketplace better.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Business Brainz

JULY 11, 2021

Insight is pivotal for helping you build an understanding of the strategic priorities of your target account. Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Here are a few stats to help you decide which platforms to focus on. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

LEADership

OCTOBER 21, 2014

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. Whether it is your Help Desk and Call Centre staff, your channel partners, your delivery and installation team, or your CEO—everyone takes ownership of the customer.

B2B Marketing 40

B2B Marketing Multi-Channel B2B Demand Generation Agencies 40

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Zoominfo

AUGUST 23, 2022

We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. The competitive landscape has become more intense.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100