Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. programmatic display ad spending reached an estimated $32.56 billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

E-Spirit

APRIL 23, 2019

trillion this year according to eMarketer, with on-line and mobile sales representing only about 11% of this figure. Total US retail sales are expected to grow to over $5.5 Despite the historically predicted demise of brick and mortar stores, they clearly continue to be doing something right!

Differentiation 40

Differentiation Emarketing B2B Content 40

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. According to research from emarketer , total retail sales will drop 10.5%

Analysis 229

Analysis Budget Programs B2B Work Management 229

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Here is one of the graphs from the eMarketer study.

Social Media 53

Social Media Emarketing Forrester Media 53

ClearVoice

JUNE 19, 2023

eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Wyzowl ) 66% of B2C marketers use video marketing. Here are some crucial content marketing statistics related to podcast marketing that you should know for 2023: 31% of the U.S. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Zoominfo

OCTOBER 22, 2019

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. programmatic display ad spending reached an estimated $32.56 billion in 2017.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. 69% of marketers invest in SEO ( Hubspot). Blog Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

JULY 31, 2018

Even though review sites like Facebook and Yelp are more popular for B2C businesses, many B2B companies will still benefit from having a listing because it will appear in search results when potential customers are researching for solutions. It also will send you an alert if any information is missing from reviews. Citysearch. YellowPages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 27, 2014

It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Most B2C marketers (56%) say Facebook has generated some revenue for their business. eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7%

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). eMarketer ). Social may be sexy, but search still pays the bills. 89% of customers begin their buying process with a search engine. How can marketers get the most out of search?

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Porch Group Media

OCTOBER 1, 2020

Epsilon) B2C marketers who connect with customers through automated emails see conversion rates as high as 50%. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!”

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Adobe Experience Cloud Blog

OCTOBER 17, 2017

When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Based on our research in The State of Engagement, more than 60% of consumers (both B2B and B2C) expect all of their interactions with brands to be personalized.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

SnapApp

MARCH 15, 2017

B2C marketers who take advantage of automation including everything from cart abandonment programs to birthday emails have seen conversion rates as high as 50%. eMarketer. . Three Deep & Ascend2. . There are 215+ marketing automation solutions currently on the market. Capterra. . Gleanster. . The Lenskold Group. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

NetLine

DECEMBER 11, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. According to research from emarketer , total retail sales will drop 10.5%

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). SEO also has the biggest impact on B2C lead gen. e-Strategy Trends ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 16, 2015

The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%). eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Ambal's Amusings

APRIL 26, 2010

While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B. Ardath Albee - eMarketing Strategies for the Complex Sale. Not surprisingly, marketers will demand reporting to track the success of these social initiatives. Parker Trewin's Marketing Action for 2010.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Porch Group Media

JANUARY 29, 2019

B2C marketers who connect with customers through automated emails see conversion rates as high as 50%. eMarketer). Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. Relevant emails drive 18x more revenue than broadcast emails. Jupiter Research).

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Content Standard

OCTOBER 14, 2015

Content technology is still the most important marketing technology, according to US B2B marketers, but other marketing technologies are not far behind, according to a recent survey from eMarketer. In addition to predictive technology, eMarketer has forecast an increased importance for big data, lead lifecycle, and programmatic technologies.

Lead Scoring 40

Lead Scoring Lead Ranking Emarketing Forecasting 40

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Pinterest is excellent for both B2B and B2C businesses. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. 36% of B2B executives have “low interest in social media&# compared with just 12% for B2C executives. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. Which products and pieces of content are the hottest right now? Who’s running ads related to your business?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. So what’s a marketer to do? You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Bluetext

APRIL 22, 2020

With 53% of B2B marketers considering in-person events and tradeshows an effective channel for driving conversion according to eMarketer , this can be an important change to take advantage of. This provides a unique opportunity for hour extensions for both B2C and B2B campaigns. . Target Audience Hours.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Inbox Insight

DECEMBER 10, 2018

It’s also well documentated how the programmatic revolution continues to gather momentum in the B2C space, whilst progress in the B2B sphere has been more glacial, due in part to smaller budgets, niche audiences and constraints around good quality data. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58 billion) in 2017, and £4.52

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Digilant

AUGUST 10, 2023

As the examples above illustrate, programmatic advertising is a great way to drive both awareness and conversion for brands across all industries, both B2C and B2B. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As the examples above illustrate, programmatic advertising is a great way to drive both awareness and conversion for brands across all industries, both B2C and B2B. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

APRIL 11, 2019

A study by eMarketer predicted that about 35 million people in the U.S. While Alexa is becoming increasingly integrated with business tools , it is still primarily a household feature, so it makes the most sense for B2C businesses. would use voice-activated devices at least once a month in 2017, up 128 percent from 2016.

Planning 75

Planning Amazon Marketing Management Loyalty 75

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Anything Goes Marketing

AUGUST 19, 2006

Check out Emarketer's E-mail Benchmark rates. Technorati tags: email marketing , open rates , email benchmark , click-throughs , B2B , B2C Looking for stats to benchmark your email open and click-through rates? It's important to note that these are total opens and click-throughs and not unique click-throughs. Seems a bit high.

Click Rate 100

Click Rate Advertising Benchmark Emarketing Stats 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. This impression was not based on scientific surveys but on the conversations I had directly with some wonderful and interesting people. It is also based on questions that were asked during many of the sessions.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

SnapApp

DECEMBER 20, 2018

Think Beyond Personas (B2B customers are B2C customers, too). It won first prize as the most effective content format in a recent eMarketer survey of B2B marketers: Final Thoughts. Don’t get us wrong – personas are an effective way to better understand your audience. And don’t dismiss short-form video, either.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85