Content Standard

SEPTEMBER 16, 2015

Moreover, the majority of both B2B and B2C respondents indicated that budget for native would increase next year. This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform. So what distinguishes a native ad?

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Online Marketing Institute

NOVEMBER 16, 2012

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Sponsored by Doubleclick. B2C Email Marketing. B2C Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Register now! Automotive.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

WebMarketCentral

AUGUST 14, 2007

The Advertising Is Good For You blog tracks these statistics from DoubleClick. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick). and EMEA markets, for B2C and B2B campaigns.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? DoubleClick got 1.7% Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad. How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100