Demand Generation, Eloqua and SQO

How To Enable B2B Content Bingeing

PathFactory

DECEMBER 17, 2018

The word ‘bingeing’ may sound familiar from your B2C lives (“I totally binged on Season 2 of Stranger Things on Netflix last night!”), but it’s not often used to describe B2B experiences… until now. Traditional lead scoring models don’t take time into account. We consistently end up way ahead of our Marketing-driven SQO goals.

Lead Ranking

Lead Ranking Top of Funnel Marketing Qualified Leads MQL

Forrester Report: The Birth Of The B2B Consumer

PathFactory

SEPTEMBER 12, 2018

After all, they are B2C consumers living in an increasingly on-demand world. Marketers, time to put your B2C pants on. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. Some were even born into it.

Forrester

Forrester Lead Ranking B2B Top of Funnel

B2B Marketing Zone

How To Enable B2B Content Bingeing

Forrester Report: The Birth Of The B2B Consumer

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