WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The Advertising Is Good For You blog tracks these statistics from DoubleClick.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Google 20

Content Standard

MAY 22, 2016

Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010.

Enterprise Management 65

Enterprise Management Banner Ads Television marketing Banners 65

Content Standard

MAY 22, 2016

Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010.

Enterprise Management 43

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 43

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? DoubleClick got 1.7% Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad. How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100