KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. How to organize video content and automate distribution with a video platform.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

PathFactory

NOVEMBER 9, 2021

Yesterday we announced an exciting new chapter in PathFactory’s journey, with a significant new investment from private equity firm, Vertu Capital, that will accelerate our goal of becoming the world’s leading Intelligent Content Platform. B2B buyers want a B2C experience. The timing could not be better. B2B buyers are no different.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

NetLine

APRIL 23, 2024

Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Or perhaps it’s the wrong type of content altogether.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

LeanData

OCTOBER 13, 2022

You see a super interesting bit of content on the web that you’re certain will add value. It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Top Rank Marketing

MARCH 18, 2024

Ranking highly in SERPs will become even more important As the screenshot above indicates, SGE summaries take top billing on SERPs, above even sponsored content. With less space to list organic rankings after sponsored content, some results that would have previously been on page one will slip to page two.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. — to targeted accounts.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Vision Edge Marketing

FEBRUARY 22, 2022

Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . You’ve overcome one of the primary hurdles every company faces.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Build content for your audience using data, not intuition . Who are they? .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. Elevate Your Content. Create unique content for each stage of the lead generation process.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Embed Social Media Into Email Content.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Sales Reps Are Creating and Sharing More Content.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. — to targeted accounts. Why we care.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Porch Group Media

SEPTEMBER 9, 2020

Types of work brought in-house include: 53% – Social Marketing 33% – Creative Production/Content 42% – Video, podcast and photography work 42% – Creative concepting. This varied slightly for B2C and B2B marketers. In other research by Forrester , forecasts were not quite so optimistic.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Biznology

JANUARY 16, 2017

Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. That’s where user-generated content creation came into play.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. appeared first on The Content Strategist.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Tony Zambito

JUNE 5, 2016

Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Marketing Interactions

JULY 18, 2021

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. I’ve written about this recently through the content marketing lens , but these ideas can easily be applied to social media.

Social Media 117

Social Media Media Webinar Metrics Forrester 117