3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Many B2C companies are experts at jumping onto the latest trend or pop culture reference to get more attention to their marketing campaigns.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. Blogging Stats. SEO and Organic Search Stats.

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87 New (Really) Marketing Automation Stats

Marketing Action

It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. For B2C marketers, it’s 74% (brand awareness).

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. The Stats.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. The Stats.

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3 Tips (+50 Stats) for a Successful Retargeting Campaign [Infographic]

Single Grain

Book My Free Marketing Consultation. Dive Deeper: The Competitive Pricing Strategy Guide (Covers B2B and B2C Businesses). Check out this infographic on 50+ retargeting stats : Infographic source: Digital Marketing Jobs.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers.

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. The stats don’t lie : 97% of marketers say video has helped increase user understanding of their product or service. Video Marketing audience B2B B2C brand budget call sheet content marketing equipment location message pre-production production schedule ROI script shot list storyboard video content video length video marketing video productionUPDATED!

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies?

Top Email Design Trends for 2019

Litmus

JP Flores, Associate Creative Director at Oracle Marketing Cloud Consulting, says that Burger King did a campaign that poked fun at the idea of AI controlling too much creative. Whether your goal is engagement, entertainment, or education, interactivity and live content can work well together, says Patrick Colalillo, Associate Creative Director, Oracle Marketing Cloud Consulting. This year you can expect to see more personalized emails, as well as more interactive emails.

3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. If you’re not in B2C, you probably call these “thank you” emails.) Your email list is only as valuable as your ability to convert customers from it. Research abounds about email’s ROI potential. How are marketers extracting so much value from this channel? It’s not like email is cutting edge technology.

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3 Pillars of a Successful B2B Brand

BOP Design

We don’t work with B2C brands, we don’t do ecommerce websites, we don’t do PR, etc. Read more: 15 crazy branding stats you need to know. For example, Bop Design works with mid-size B2B companies across the globe primarily in the following industries – software, technology, engineering, industrial and consulting. Contact us today to a personalized consultation.

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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. There seems to be tons of Social Media consultants and Directors of Social Media but will that party last?

The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. Effective content marketing can lay the groundwork for effective sales in both B2C and B2B enterprises. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Book My Free SaaS Marketing Consultation. Top SaaS Stats, Trends and Forecasts. Book My Free SaaS Marketing Consultation. B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. Dive Deeper: * 73 Super Interesting Stats & Facts about Google [Infographic]. B2B or B2C?: Netflix is a B2C media-service provider for entertainment purposes. B2B or B2C?: B2B or B2C?: B2B or B2C?: B2B or B2C?:

27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. This raw style of video has seen success in some industries like marketing and consulting. Sending out a press release about your research gives journalists an opportunity to pick up stats and use them in their articles, giving your research the chance of reaching far and wide.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The stat that really gets everyone going is 67 percent of Gen Z would stop purchasing from a brand that doesn’t align with its values. (A The brand had a slick new site, detailed persona work, and a strong SEO gameplan.

What is B2B sales?

Leadfeeder

It is distinct from B2C or business-to-consumer sales, which mean sales to individuals rather than businesses. The key features in B2B sales are the following: Larger average transactions than in B2C. B2B customers usually have a lot higher LTV (life-time-value) than B2C customers. Getting more customers is usually a lot more cumbersome and expensive than in B2C sales. B2B, B2G and B2C sales Sales can of course be categorized in various different levels.

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19 Social Media Marketing Myths to Leave Behind in. 2020

Hubspot

Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. But usually when someone says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it's not so. In that scenario, you should consult your service team as soon as possible and write a thoughtful reply that shows you're taking the feedback seriously seriously.

The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. Effective content marketing can lay the groundwork for effective sales in both B2C and B2B enterprises. Set up a quick consultation, and I’ll send you a free PDF version of my books.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ).

What is B2B sales?

Leadfeeder

It is distinct from B2C or business-to-consumer sales, which mean sales to individuals rather than businesses. The key features in B2B sales are the following: Larger average transactions than in B2C. B2B customers usually have a lot higher LTV (life-time-value) than B2C customers. Getting more customers is usually a lot more cumbersome and expensive than in B2C sales. B2B, B2G and B2C sales Sales can of course be categorized in various different levels.

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What is B2B sales?

Leadfeeder

It is distinct from B2C or business-to-consumer sales, which mean sales to individuals rather than businesses. The key features in B2B sales are the following: Larger average transactions than in B2C. B2B customers usually have a lot higher LTV (life-time-value) than B2C customers. Getting more customers is usually a lot more cumbersome and expensive than in B2C sales. B2B, B2G and B2C sales Sales can of course be categorized in various different levels.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

But the stats don’t lie. Why the growth, which could actually outpace B2C ecommerce? I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C. Set up a quick consultation , and I’ll send you a free PDF version of my books. While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now?

Will the Era of Knee-Jerk Content Marketing Ever End?

Content Standard

Yet consider these statistics: according to Content Marketing Institute’s B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America report , “approximately 80 percent of B2C marketers plan to produce more content in 2016 vs. 2015, regardless of their organization’s effectiveness, size, documentation of content strategy and editorial mission, clarity around success, or communication frequency.”

B2B and the tourism Industry: the business case for video

Integrated B2B

Content is not just about presenting facts and product stats. These assumptions are valid in general but in the tourism industry, creating emotional connections with the destination and its business potential is crucial (in B2C but also in B2B). You might have seen the stats: currently, 60 hours of video are uploaded to Youtube every minute and 800 million unique users visit the site every month, making Google’s video channel the de facto second largest search machine we have.

Learn How To Use Quora Ads for B2B User Acquisition

Listenloop

Also, just keeping things clean for looking at stats _1452. And let’s say on the left hand of the spectrum, we’ve got advertisers like maybe Instagram through Facebook, very squarely B2C, business-to-consumer type targeting and advertising. It definitely feels very B2C right now. I can see it definitely fitting into businesses’ digital strategy, whether it’s like complement campaigns that they have running, but I guess it would air on the B2C side.

How to Obtain (or Write) Powerful Testimonials

ClearVoice

And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. On a company, agency or consultant’s website. In B2C marketing, testimonials are provided by consumers. Credibility through stats and figures. Including stats and figures absolutely takes more work, and a consciousness throughout a project and campaign in order to track and obtain the figures.

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Content Marketing Institute

Highlight key stats in click-to-tweet format. CMI’s Blog and Community Operations Manager Lisa Dougherty adds Better Click to Tweet posts with key stats or insights in every article, but it works especially well in research articles. Use @WordPress plugin Better Click to Tweet to make it easy to share #research stats via @brandlovellc. Amanda Subler, CMI’s PR consultant, shared her approach and provides detailed templates you can use.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. 1 Bestselling Author, Keynote Speaker, Consultant. The stats are all going the direction of mobile and have been going for some time. B2Bers, especially, seem to like stats and research and numbers. SEO & Content Marketing Consulting Director from Sydney Australia. Consultant/Broker-Strategic Marketing | Customer Experience at Stabilizer Marketing.

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4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. We’ve included actual quotes from the email’s authors and stats where we had them. An offer to improve user onboarding sent only to founders of B2C SaaS companies. This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product.

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How to Uncover Your Competitors’ Content Strategy

Single Grain

Get A Free Consultation. Get A Free Consultation. If you see that one of your competitor’s landing pages is one of their most popular pages – and has vastly more traffic than your landing page for a competing product or service – then you know that you need to improve your conversion funnel, stat. Get A Free Consultation. If you’re a B2C targeting millennials, Instagram and YouTube may be your best channels.

Thinking of Creating Original Research? 8 Things to Consider

Content Marketing Institute

Also look at internal information (marketing stats, sales data, etc.). Don’t fulfill this prediction of Ron Sellers, president of Grey Matter Research & Consulting, who shared this insight : “Unfortunately, there will be even more bad researchers, as tight budgets and timelines mean more and more non-researchers ‘do research,’ not fully understanding sampling, methodologies, and other basics of insights.”.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Get A Free Consultation. Consider these experiential marketing stats : 91% of consumers say they have more positive feelings about brands after attending events and experiences. Get A Free Consultation. While conferences work best if you’re a B2B brand, partnering with festivals is a great way for B2C brands to engage with everyday consumers. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. Want to hear a secret?

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Ron Sela Consulting | Growth Marketing Advisor. . . Integrated CRMs - Compared to B2C, most B2B CRMs still stink. By applying a B2C mindset around data, online tracking and communications, companies will have an opportunity to significantly increase the performance of their marketing automation programs. . .

How to Build a Marketing Dream Team in 2018

Directive Agency

But lest you think these changes are only impacting B2B marketers , consider for a moment the similarly drastic changes taking place in B2C companies. Free Consultation. The stats show the ugly truth. Every year brings with it new and exciting developments for marketers.

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