B2B Sales vs B2C Sales
MAY 14, 2019
In general, it involves high price points, long and complex buying cycles, and direct outreach and follow-up to prospects via multiple communication channels. B2B relationships can take many forms, including: Software as a Service (SaaS) Marketing agencies, software development outfits, contractors, consultants, and law firms offering their services to business organizations. Business-to-consumer (B2C) describes a commercial relationship between a business and individual consumers.