Aberdeen

SEPTEMBER 10, 2019

Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences. This CMO article takes the confusion out of zero-party data, giving you an overview that will help keep you on the right side of data privacy.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

APRIL 5, 2018

The reason why marketers select one strategy over the other is to drive purchase intent, attracting conscious customer spend in favor of purchasing the product/service. Figure 1: Top Criteria Firms Use When Selecting Between Reward-based Promotions vs. Discounts & Coupons.

ROMI 63

ROMI Promotion Purchase Intent Merchandising 63

Aberdeen

DECEMBER 10, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Advertisements 49

Advertisements Advertising Intent Data Purchase Intent 49

Aberdeen

FEBRUARY 5, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Intent Data Segmentation 40

Aberdeen

DECEMBER 6, 2018

Learn more about how this acquisition will help our clients disrupt the market and turn intent data into wins here. Knowing the definition of intent data is just a piece of the puzzle. Our report, “Demystifying B2B Purchase Intent Report” contains everything you need to know — download it here.

Intent Data 40

Intent Data Purchase Intent Intent Buyer's Journey 40

Aberdeen

JANUARY 2, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Is Your Intent Solution Detecting Buyers or Bots? Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? appeared first on Aberdeen.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Aberdeen

JANUARY 29, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

Aberdeen

JANUARY 22, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Communities 40

Communities Business Purchase Intent Intent Data 40

Aberdeen

DECEMBER 20, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Anatomy of a Buyer Intent Signal appeared first on Aberdeen. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

DECEMBER 27, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Buyer Intent and Predictive Analytics – Unified Through Data Science appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Aberdeen

JANUARY 4, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

DECEMBER 21, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post How Intent Data Reveals the Anatomy of an AI Buyer appeared first on Aberdeen. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

JANUARY 10, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Account Based Marketing 40

Account Based Marketing Contact Marketing ABM Contacts 40

Hubspot

OCTOBER 17, 2016

And don’t think that emotion-based marketing is applicable to only B2C marketing and individual consumers. Business buyers are also creatures of emotion. In fact, successful B2B companies like GE, Cisco, IBM, AutoDesk, and Qualcomm all focus on emotions in their marketing.

Paid Search Agency 28

Paid Search Agency Marketing Management Trigger Marketing Facebook 28

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Aberdeen

DECEMBER 28, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post 3 Reasons Why Intent Programmatic Outperforms Profile Programmatic in Advertising appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

Profiling 8

Profiling Intent A/B testing Advertisements 8

Content Standard

OCTOBER 15, 2018

These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. Well, maybe not quite. Ready for a statistic that will make you want to cry?

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Aberdeen

JANUARY 7, 2019

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Paid Search Agency 40

Paid Search Agency Cost Per Click Intent Ads 40

Aberdeen

JANUARY 7, 2019

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Paid Search Agency 40

Paid Search Agency Cost Per Click Intent Ads 40

Aberdeen

JANUARY 11, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Intent Data in the Healthcare Sector: What are the Hottest Technologies? Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

Intent Data 40

Intent Data Intent Buyer Intent Intent Signal 40