Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Intent Intent Signal Buyer Intent Intent Data 49

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. individuals) consuming it.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

FEBRUARY 5, 2020

A Deloitte CMO survey found that, “While marketing analytics is on the rise, a lack of trained professionals as well as tools/processes to measure the impact of marketing analytics are the biggest obstacles to marketing leaders.”. And that’s where intent data comes in. The post Can Marketers Have Too Much Data?

Intent Data 78

Intent Data Buyer's Journey Paid Search Agency Intent 78

Aberdeen

APRIL 5, 2018

The reason why marketers select one strategy over the other is to drive purchase intent, attracting conscious customer spend in favor of purchasing the product/service. Figure 1: Top Criteria Firms Use When Selecting Between Reward-based Promotions vs. Discounts & Coupons.

ROMI 63

ROMI Promotion Purchase Intent Merchandising 63

Aberdeen

DECEMBER 6, 2018

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? We are thrilled to have The Big Willow team join us with the largest, most accurate and highly targeted intent data in the market. To make this happen, we have connected all the dots from company-level intent to a sales-ready lead.

Intent Data 40

Intent Data Purchase Intent Intent Buyer's Journey 40

Adobe Experience Cloud Blog

MARCH 16, 2015

Created messaging that supported the unique buyer journey for both their B2B and B2C business. Purchase Intent : Lead Identification. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Everyone has different intentions as they go through their own, individual journey.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Aberdeen

DECEMBER 10, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Advertisements 49

Advertisements Advertising Intent Data Purchase Intent 49

Aberdeen

JANUARY 4, 2019

The Total Active Market is based on a number of data points, derived from: Intent-based behavioral data. And that, my friends, is the point: external behavioral buyer intent data, combined with your first-party data, will outperform a Target Account List any day of the week. Digital media engagement. Your website traffic.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

FEBRUARY 5, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Intent Data Segmentation 40

Aberdeen

JANUARY 29, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

Aberdeen

JANUARY 22, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Communities 40

Communities Business Purchase Intent Intent Data 40

Aberdeen

JANUARY 10, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Account Based Marketing 40

Account Based Marketing Contact Marketing ABM Contacts 40

Aberdeen

DECEMBER 28, 2018

Programmatic advertising takes a huge leap forward once you add Best-in-Class intent analytics. In AB Tests, the same ad creatives and landing pages using Best-in-Class Intent Programmatic ads consistently perform twice as well as Profile Programmatic ads, in terms of click-thru, view-thru, and spend/conversion. Why is this so?

Profiling 8

Profiling Intent A/B testing Advertisements 8

Hubspot

OCTOBER 17, 2016

And don’t think that emotion-based marketing is applicable to only B2C marketing and individual consumers. Business buyers are also creatures of emotion. In fact, successful B2B companies like GE, Cisco, IBM, AutoDesk, and Qualcomm all focus on emotions in their marketing.

Paid Search Agency 28

Paid Search Agency Marketing Management Trigger Marketing Facebook 28

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Which brings us to our first lesson: Lesson 1: Start with the right intent data.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Aberdeen

JANUARY 7, 2019

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? Why do intent targeted ads outperform paid search in B2B? .

Paid Search Agency 40

Paid Search Agency Cost Per Click Intent Ads 40

Aberdeen

JANUARY 7, 2019

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? Why do intent targeted ads outperform paid search in B2B? .

Paid Search Agency 40

Paid Search Agency Cost Per Click Intent Ads 40

Aberdeen

JANUARY 11, 2019

Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for B2B technology.

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Intent Data Intent Buyer Intent Intent Signal 40

Content Standard

OCTOBER 15, 2018

These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. Well, maybe not quite. Ready for a statistic that will make you want to cry?

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Digital Asset Management Enterprise Management Organization Work Management 79