Remove b2c case
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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. TA: What are some of the biggest differences between B2B and B2C?

P2P 100
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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

Insiders

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Social Media’s Common Denominator

Wondering Out Loud

I knew I couldn’t agree with his assertion, but, then again, I wasn’t sure how to make a case to the contrary. His statement, and I’m paraphrasing, was: B2B is different than B2C. But if we strip away obvious differences, I believe the case can be made that talking about gum and ERP software are more similar than you might think.

P2P 40
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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. LinkedIn: The In Academy with Ron Nash.