Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse. Listen Now .

Tactics 131

Tactics Cross-Selling Skype Social Media 131

Brightedge

MAY 16, 2021

These types of marketing books will apply for entrepreneurs, B2B, and B2C marketers. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform.

Twitter 61

Twitter Optimization Tips Display 61

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This article really hit home – not everyone can be a social media pro!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

SEPTEMBER 16, 2012

The True Power of Evergreen Content - A Case Study, From SEOmoz. This theory is backed up with real data from a case study with Jason Acidre, CEO at Xight Interactive, using content that was researched, accurate, and relevant to his target audience, but also very evergreen. See all the data behind this case study here.

Ad Exchange 28

Ad Exchange Case Studies Case Study Paid Search Agency 28

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JUNE 13, 2012

They are so closely tied to landing pages, analytics, social media, etc., For example, you could easily start offering a free consulting session or turn a customer case study into a downloadable PDF. For instance, your case studies or testimonials page(s) could be pages you might want to include in a drip marketing campaign.

Lead Nurturing 28

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. WebFX ) 86% of women use social media for purchasing advice.

Paid Content 52

Paid Content Statistics PPC Privacy 52

ClearVoice

MARCH 19, 2020

4 case studies. Social media posts and distribution. Here you’ll notice the addition of case studies. Case studies can easily become the workhorses of your content plan. As a bonus, they’re easily repurposed into social media snippets, blog posts and testimonials.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their blogs are also filled with stats and data, and developers will find their API docs useful. Social Media Data Sources.

Case Studies 350

Case Studies Content Case Study Statistics 350

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B Social Media: Why Do Business Professionals Use Social Media? B2B Social Media: Why Do Business Professionals Use Social Media? Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

NetLine

AUGUST 31, 2018

compiled data in their 2018 State of Digital Media report on how publication editors measure success: 93% consider page views as a measurement of success, while 75% rely on time on site, then 69% on social shares. What does that look like on the NetLine network? Influence & Co. Target them! Fair enough, they’re busy.

Top of Funnel 58

Top of Funnel Demand Work Management Digital Marketing Funnels 58

Hubspot

JANUARY 22, 2015

Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. Let''s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.

Stats 28

Stats Planning Content Marketing Inbound Marketing 28

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Kissmetrics.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Exo B2B

MAY 3, 2018

A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C. How oftne have we predicted their disappearance in favor of new social channels such as Facebook and LinkedIn networks? Or in favor of video and streaming? Or maybe in favor of IA, nowadays?

Relevance 40

Relevance Webinar Metrics Marketing & Strategy Marketing Strategy 40

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius. Kissmetrics.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

SnapApp

DECEMBER 12, 2017

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Social media. . Influencer marketing will continue to involve - with your network and influencers leading media (i.e. Susan Tucker.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius. Kissmetrics.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

MAY 17, 2012

Don't use the excuse that you plan on being a "social media marketer." I'm on the HubSpot social media team, and I spend every single day looking at and interpreting charts and graphs. So pay attention in stats. For example, social media wasn't taught in a classroom until recently, yet it's been around for years.

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

Hubspot

APRIL 26, 2012

Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? billion worldwide social media users in 2012. 1) Social Media Activity Impacts Your Organic Search Presence.

Social Media 28

Social Media Media Work Management Marketing Management 28

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Hubspot

MAY 23, 2014

In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. Cisco doesn''t just have one blog -- it has over a dozen, boasting an entire network of industry- and tech-specific sites geared toward its various customer segments. 3) DealerRefresh.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Marketing Insider Group

JULY 1, 2020

The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take, for example, Cisco’s content hub, The Network. Think about it.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Heinz Marketing

JANUARY 22, 2018

For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. For those of you listening to us live on the Lead Funnel network, I appreciate you joining us. We look at different case studies. Let me tell you.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

AUGUST 27, 2023

More than 75% of those online people use mobile devices and social media, which has implications for your marketing. The best way to reach people who are always online is with content that comes straight to the mobile devices and social networks they are using. And in the US, 26% of adults are almost always online. And it works.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Zone Posts

AUGUST 3, 2010

The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Next week we’ll be able to drink here on Social Pros.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. A blog is meant to be a social tool. Create case studies about your most impressive clients. Download three free case study templates to get you started.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101