Creating an Interactive Marketing Campaign from Start to Finish [Case Study]

SnapApp

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . Social media.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis.

8 Ways to Leverage Social Media Beyond Social Networks

Hubspot

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it.

What Does B2B Social Media Success Look Like?

Webbiquity

Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.

Social 170

5 Things Marketers Need to Know About Gen Z

Contently

“That’s a trap social media managers fall into. ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. Facebook is their most important social network.

Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Review 130

Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

So how come only 15 percent of B2B companies are doing influencer marketing today, compared with 55 percent of B2C? How Influencer Marketing Is Different for B2B Like most elements of B2B marketing, the approach to influencer marketing requires more finesse than for B2C.

Work 275

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts.

Five Brand Building Tips for B2B Businesses

Webbiquity

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing.

Build 253

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. This is the age of what social media marketing expert Mark Schaefer refers to as content shock -- where there is so much content that it overwhelms readers. The Case for. shares for B2C content.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers.

Tools 176

34 Compelling Content Marketing Stats and Facts

Webbiquity

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • – Case studies (65%). Social Media Today ).

Stats 202

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard! Set any reservations about social media marketing aside for a moment and hear me out.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. It’s critical that you study your audience to find out what they like to read and what makes them click.

Plan 207

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social. Use social media to humanize your brand.

Cable 257

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

Those seven (or eight, or 12) brand exposures can come through a variety of channels—industry news sites, social networks, blogs, online ads, analyst reports, search—which is why content development forms the base of a web presence optimization strategy. Case studies (64%).

Report 170

Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

Marketing Insider Group

Reilly explains, “Through our semi-annual survey, nearly 60% of customers told us that they found this new social media world really challenging. Only 13% were tapping into social networking because they didn’t know how.”.

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Today, let’s address these myths and look at the reality of what social media marketing can truly do for your B2B company. Let's Obliterate the Myths Surrounding B2B PR and Social Media.

PR 78

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Case Studies. Another good example is Top Rank’s Social Media Marketing Management Tools List. Another good example is Ian Cleary’s Social Media Monitoring Tools Reference Guide. Various people were approached to try the tool via social networks.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility? Social Media Today ).

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

Stats 207

Engage the Social Buyer Persona

Tony Zambito

  In the new social age, engaging is taking on a whole new meaning. The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.    Social buyer personas today expect transparency. 

17 Stats You Should Know About Visual Content Marketing in 2015

Hubspot

Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. 6) Images and photos are the most important tactic in optimizing social media posts.

Stats 83

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

B2C 52

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility? Social Media Today ).

10 B2B Growth-Hacking Tactics for Lead Generation

PureB2B

B2B vs. B2C Growth Hacking. There is an ongoing debate as to whether B2B growth hacking is harder to achieve than B2C growth hacking, and experts are divided. The B2B market is also more limited than the B2C one.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place.

Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week

Hubspot

The True Power of Evergreen Content - A Case Study, From SEOmoz. This theory is backed up with real data from a case study with Jason Acidre, CEO at Xight Interactive, using content that was researched, accurate, and relevant to his target audience, but also very evergreen.

Tips for Using Video to Increase Social Media ROI

Kapost

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here are some ways to leverage the power of video and combine it with social for powerhouse marketing campaigns.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Next, let’s look at paid media on the social side of things. Paid Media on Social Media Platforms. Related reading: 5 Examples of Using Interatcive Content in Social Media.

5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over.

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6 Important LinkedIn Company Page Strategy Tips

Hinge Marketing

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. Content that you can share with your audiences that will help you meet their needs include: Case studies. Social Media

B2B Aware: This Week in B2B Marketing - Best Practices & Wise Options

MLT Creative

Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. B2C Marketing Insider. B2B response to social media is crucial. B2B companies using social sites such as LinkedIn for marketing should be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. "In Studying psychology and behavior aids marketers' persuasive capabilties.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post.