Creating an Interactive Marketing Campaign from Start to Finish [Case Study]


But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . Social media.

B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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What Does B2B Social Media Success Look Like?


Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,

B2B social media case studies - 3 you can learn from and why they work

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Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies.

Organic vs paid social media: 12 myths vs realities


Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Isn't a plan (or roadmap in this case) a necessity?

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.

5 Things Marketers Need to Know About Gen Z


“That’s a trap social media managers fall into. ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. Facebook is their most important social network.

34 Compelling Content Marketing Stats and Facts


While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • – Case studies (65%). Social Media Today ).

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The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. It’s critical that you study your audience to find out what they like to read and what makes them click.

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23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Be Inspired: The Best B2B Content Of 2015


Case Studies. Another good example is Top Rank’s Social Media Marketing Management Tools List. Another good example is Ian Cleary’s Social Media Monitoring Tools Reference Guide. Various people were approached to try the tool via social networks.

Webinar Replay: Tips for Using Social Media in B2B Marketing


Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility? Social Media Today ).

The Five Best Pinterest and Instagram Marketing Tools


Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers.

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14 Key Takeaways from the B2B Content Marketing Report


Those seven (or eight, or 12) brand exposures can come through a variety of channels—industry news sites, social networks, blogs, online ads, analyst reports, search—which is why content development forms the base of a web presence optimization strategy. Case studies (64%).

Five Brand Building Tips for B2B Businesses


Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing.

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Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

So how come only 15 percent of B2B companies are doing influencer marketing today, compared with 55 percent of B2C? How Influencer Marketing Is Different for B2B Like most elements of B2B marketing, the approach to influencer marketing requires more finesse than for B2C.

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17 Stats You Should Know About Visual Content Marketing in 2015


Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. 6) Images and photos are the most important tactic in optimizing social media posts.

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Nine Winning Digital Marketing Strategies From The B2B World


Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social. Use social media to humanize your brand.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid


There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

Demand Generation 101: 7 Tactics For Generating High Quality Leads


There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Social media marketing.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]


To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post.

Ask a Content Guy: What Content Metrics Really Matter?


Last month , we broke down content marketing definitions, when it makes sense to jump on a new social media network, and how to create content on a small budget. When people go out of their way to share your content with their social network, that means something.

Planning Social Media Content? Ask Yourself These 9 Questions


It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

6 Important LinkedIn Company Page Strategy Tips

Hinge Marketing

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. Content that you can share with your audiences that will help you meet their needs include: Case studies. Social Media

20 Handy B2B Lead Generation Resources


A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. LinkedIn is like the cream of the crop when it comes to online networking. Case Studies.

10 B2B Growth-Hacking Tactics for Lead Generation


B2B vs. B2C Growth Hacking. There is an ongoing debate as to whether B2B growth hacking is harder to achieve than B2C growth hacking, and experts are divided. The B2B market is also more limited than the B2C one.

Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

Marketing Insider Group

Reilly explains, “Through our semi-annual survey, nearly 60% of customers told us that they found this new social media world really challenging. Only 13% were tapping into social networking because they didn’t know how.”.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading


Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). 33) Social Media Examiner.

Tips for Using Video to Increase Social Media ROI


Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here are some ways to leverage the power of video and combine it with social for powerhouse marketing campaigns.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Next, let’s look at paid media on the social side of things. Paid Media on Social Media Platforms. Related reading: 5 Examples of Using Interatcive Content in Social Media.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry.

The Ultimate Dictionary of Marketing Terms You Should Know


We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 84) Social Media.

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading


Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). 33) Social Media Examiner.

Answers to Your Top 7 Questions About Mastering LinkedIn Marketing


Facebook, on the other hand, is used for fun, entertainment, and social interaction with personal connections. You should feel comfortable speaking to your Facebook network in a more casual way, while your tone on LinkedIn will be more professional.

B2B Marketers Have Little Social Media Engagement

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Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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