Creating an Interactive Marketing Campaign from Start to Finish [Case Study]
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OCTOBER 31, 2017
But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We came up with a theory. Executing the Idea: Doing Research. .
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