Exo B2B

MARCH 6, 2024

Relay your articles on social networks and in your newsletters. Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers. Encourage your readers to share your content with their professional network. Whether B2C or B2B. But writing is not enough.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Brands have a whole network of influencers right at their fingertips: their employees. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Navigate the Channel

AUGUST 14, 2023

They compare different options, read case studies, and delve deeper into specific products or services that could address their needs. Distributing Content Effectively Utilize various platforms to distribute content , from social media to industry-specific forums. What role does social media play in the B2B customer journey?

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. Salesforce makes good use of customer case studies to tell its brand story.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

SnapApp

OCTOBER 31, 2017

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We came up with a theory. Executing the Idea: Doing Research. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

SmartBug Media

JANUARY 16, 2023

E-books, checklists, worksheets, and other gated content offers are not exclusive to B2C businesses. A regular email newsletter and social posts can be a great way to share the news! Create a case study and ask to interview the client. Get Social. Develop Offers That Strike a Chord (in a Good Way).

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) While examples of B2C influencers abound, this is not the case in B2B. This relevant content guides the buyer towards the consideration phase, where case studies and testimonials become crucial.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Offer case studies that resonate or facilitate meetings with current satisfied clients. Consider this: A B2B purchase typically has much more at stake than a B2C one. They need to trust you.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Convince & Convert

MAY 27, 2014

Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses. He has a huge and loyal social network.

Word of Mouth 145

Word of Mouth Case Studies Case Study Outreach 145

PureB2B

MAY 30, 2022

Social media isn’t just for B2C anymore. The best B2B salespeople and marketers use social selling to build relationships, generate pipeline, and close new business. Even if your other marketing channels are working, social selling can be a brilliant addition to your channel mix. What is Social Selling?

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Webbiquity

APRIL 10, 2018

But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. 84% don’t have visibility into sales partner opportunity pipelines, and just 21% have total control over their sales network and overall customer experience. Maximize Social Business ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

Scoop.it

JANUARY 11, 2024

By keeping all messaging across all channels – from socials to email – in one editorial calendar, you can keep it consistent while adjusting it to each platform’s needs. the landing page of your site, your ad, and your social media page.) Case studies and client testimonials can go a long way here.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

EveryoneSocial

NOVEMBER 27, 2018

This especially has held true as buyers and consumers turn to social media platforms to research and see what friends, family, and colleagues are recommending. A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and driving sales. Weber Shandwick ).

Brand Identity 81

Brand Identity Branding Work Management B2B Thought Leadership 81

EveryoneSocial

JANUARY 15, 2019

Most companies in both B2B and B2C have put a lot of time, money, and energy into ensuring there is an employer branding strategy. Social Media Stats Related to Employer Brand. Dominate Employer Branding with Social and Employees. Get your case study. How Social Media Factors Into Employer Branding.

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. At this point, your company is probably investing time and money into social media already, but a key component that is still missing for most is an employee advocacy program. Statusbrew ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! To help your chances, we’re dispelling 5 common B2B social media myths. Myth 1: Social Media Is Only for B2C.

Social Media 85

Social Media Media B2B Buyer Personas 85

Hubspot

APRIL 9, 2020

Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Launch targeted ads on social media. For those in the B2B industry, targeted ads could be incredibly beneficial on professional networks like LinkedIn. Think about it.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • – Case studies (65%). Social Media Today ). Social Media Today ). And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Onalytica B2B

APRIL 26, 2018

Whether this be different locations or sectors, or even your PR, or Insights teams – understand their skill sets and experience and utilise them – as highlighted by Konstanze Alex , Leading Corporate Social & University Influencer Relations at Dell. 5) Influencers love things that money can’t buy.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. B2B and B2C marketers worldwide name video to be one of the top three social media marketing tactics. Project review/case studies. Why YouTube marketing?

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

ClearVoice

NOVEMBER 2, 2018

Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Go forth and network. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse. Listen Now .

Tactics 131

Tactics Cross-Selling Skype Social Media 131

Zoominfo

FEBRUARY 25, 2021

Examples of outbound prospecting include email outreach, social selling, and cold calling. Usually leads are obtained through networking that occurs either at a company’s booth and any breakout sessions internal employees may be leading. Social Media. it’s called SOCIAL media, after all? Inbound Marketing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

AUGUST 28, 2014

Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. One good example of this is social media. It’s Not Original.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

LeadSquared

NOVEMBER 4, 2020

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. So far, B2C firms have used live streaming. Updated on October 14, 2021. Concluding remarks. 2 Live streaming.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers!

Social Media 54

Social Media Media B2B Buyer Personas 54