Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Leadspace

FEBRUARY 4, 2019

This shift was well highlighted in the “ The Forrester Wave : B2B Marketing Data Providers, Q3 2018 ” report, which noted that “Data Is Now The Foundation Of All Successful B2B Marketing And Sales.”. Personalized engagement requires similar data and intelligence. We’re proud that Leadspace has been at the forefront of this transformation.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40