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The Best Marketing Conferences of 2020

Marketing Insider Group

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. Friends of Search Amsterdam. February 4, Amsterdam, Netherlands. Forward Marketing Summit Sydney.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management.

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What is personalized marketing and how is it used today?

Martech

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.