Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . Interactive content in your email newsletters can make them more enticing for your customers. Consumer to Consumer (C2C) . Consumer to Business (C2B).

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Contently

NOVEMBER 30, 2016

Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. Genpact produced 4X more content and doubled its leads.

Case Studies 60

Case Studies Case Study ROI Studies 60

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Contently

APRIL 15, 2016

Increasingly, luxury brands are following the Net-a-Porter model, creating content that drives sales and brand affinity to gain an advantage in all stages of the customer journey. In this report, we’ll explore: How brands like Equinox and Jaguar Land Rover are engaging audiences through compelling, well-crafted content.

Case Study 88

Case Study Case Studies ROI Studies 88

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. Offer Value: Give Them a Reason to Give B2B professionals aren’t like B2C consumers. So, too, are deals like free trials or access to exclusive content. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Navigate the Channel

JULY 13, 2023

But what if the content generator (you or your team) struggle for relevant and valuable ideas? You can’t just pull content ideas from thin air (well, you can, but it’s tough to sustain). Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

TrustRadius Marketing

DECEMBER 5, 2019

There are a handful of key differences between business-to-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include. Because of this, B2B selling relies heavily on facts, social proof, peer reviews, and case study examples. Elements of B2C Selling.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. The rapid increase in adoption of A/B and multivariate testing by B2C companies has fundamentally shifted the way websites are designed (and updated) forever.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. 2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Creation.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

NuSpark Consulting

FEBRUARY 13, 2023

User reviews, case studies, and testimonials: Including reviews and testimonials on your website can provide social proof of the quality of your products or services and help build trust with potential customers. Professionalism : A well-designed and professional-looking website conveys trust and credibility. It’s what I preach.

Generation 130

Generation Lead Ranking Lead Scoring Privacy Policies 130

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. What Is Technical Content Marketing?

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

ClearVoice

MAY 28, 2020

The same holds true for some creatives and content creators finding alternate ways to reach consumers through marketing, outreach, and content to benefit both their brands and bottom line. Your content and connection already appeal to your desired consumer. 3 D2C marketing case studies to inspire you: 1.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. Difference Between B2B and B2C Buyers Journey Before we jump into the stages, let’s discuss the difference between the B2B buyer’s journey and the B2C buyer’s journey. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SnapApp

OCTOBER 31, 2017

It should come as no surprise that we (ourselves at SnapApp) spend a lot of time not only spreading the word about interactive content but also thinking about ways to incorporate it into all of our campaigns. . As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Top Rank Marketing

FEBRUARY 26, 2024

Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients Again, it comes down to differentiation. 4: Brings creativity to the table.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. Offer Value: Give Them a Reason to Give B2B professionals aren’t like B2C consumers. So, too, are deals like free trials or access to exclusive content. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 62

High Quality Lead Lead Generation Lead Ranking Lead Scoring 62

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. New social media platforms and communication tools release every day.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Heinz Marketing

AUGUST 7, 2021

No Time To Create Content? It’s there to pick up the slack on the days or weeks when you just don’t have the time to create marketing collateral and other content. The Closing Gap Between B2B And B2C Marketing | Branding Strategy Insider. Some of the key rules for effectiveness in B2C marketing also apply to B2B.

B2B 112

B2B B2B Sales Case Studies Webinar Metrics 112

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. That of CMI, in North America only.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

DivvyHQ

MARCH 2, 2020

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. Here are some examples of B2B content marketing with proven results to get your creative juices flowing. They're a little harder to come by in B2B.

B2B Marketing 123

B2B Marketing Content Marketing B2B Campaigns 123