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3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

Tactics 271
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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. There seems to be tons of Social Media consultants and Directors of Social Media but will that party last? see my post on Fire your Director of Social Media ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Ron Sela Consulting | Digital Marketing Consultant. . . Compare stats on session duration and the number of pages per session and how the numbers change over time. Our key metrics remain the same whether it's B2B or B2C, which we do both in the travel insurance industry. Don’t just rely on bounce rates. Opportunities.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read! link] #fb [link] MediaFunnel Do you know where to find your biggest fans?

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. And much more. Twitter Tools and Reviews.

Twitter 100
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Marketing Finger ( Resources Studies Social Media Consulting ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).