How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey
SalesIntel
APRIL 15, 2024
The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.
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