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Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). CASE STUDY A Fortune 100 financial institution found that its traditional persona and cohort segmentation was no longer effective in driving response rates and engagement from Millennials.

Ideal Customer Profiles 53
Ideal Customer Profiles P2P Opt-out Enterprise Management 53
article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). CASE STUDY A Fortune 100 financial institution found that its traditional persona and cohort segmentation was no longer effective in driving response rates and engagement from Millennials.

Ideal Customer Profiles 49
Ideal Customer Profiles P2P Opt-out Enterprise Management 49
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