The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). If you would like us to stop calling you press…”. Obviously, this is less of an issue in B2B than B2C.

The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). With the kind of maddening irony that makes me flash on doing capital punishment-inducing physical harm to a fellow human, I heard a recorded voice say, “Thanks for calling back. If you would like us to stop calling you press…”. You should have seen what they did to doddering seniors’ life savings via the telephone.

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How 3 Global Marketers Are Approaching Mobile

Modern Marketing

Clearly, globally-minded marketers can’t afford to sit mobile out. For Eytan Abrahams, Digital Strategy Manager at Penton Media , the most important thing is to make sure your marketing assets are optimized for an increasingly mobile audience – even if you’re a B2B marketer. “Gone are the days where optimizing emails and landing pages for mobile devices was a task primarily of the B2C marketer,” he said.

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10 B2B Marketing Plan Examples To Help You Stay Organized

Directive Agency

As complicated as B2B marketing can be – it’s easy to get caught up in different strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. 10 B2B Marketing Plan Examples to Inspire You.

Achieving customer experience excellence at seven critical life cycle points

ERDM

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Previously, a customer had to engage with the chat agent and ask for help.

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The fastest route to success requires lateral thinking.

Sales Engine

How to Dominate Your Market With Content from SalesEngine 1. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. And that’s what we are going to talk about in this presentation…because you only have so much muscle, right?

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Or (God forbid) its down to the calibre of the average B2B marketer.

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