Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Industrial Marketing Today

JULY 25, 2011

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. It probably helps the retailer sell more merchandise because we often want more than one color of a shirt or blouse. And that’s the focus of this blog post.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

TrustRadius Marketing

DECEMBER 10, 2019

The age of giant retailers and general merchandisers is fading too (think department stores like Macy’s, T.J. This is in part tied to the rise of mcommerce (mobile commerce), especially for B2C retailers. Looking for a new ecommerce solution and want to figure out which products would fit your business best?

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

SalesIntel

DECEMBER 31, 2021

For B2C (business-to-consumer) companies, an ICP will factor in such elements as age, pastimes, location, and consumer habits. For B2B (business-to-business) enterprise, the ICP needs to be switched from an individual to another business entity. Your pricing strategy can also help define your business type.

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Enterprise Management Ad Building 59

TrustRadius Marketing

DECEMBER 12, 2019

This article will dive into the nitty-gritty of what exactly ecommerce is, the 6 main types of ecommerce businesses, different types of selling and fulfillment models, and give you a quick primer on what ecommerce software is. Types of Ecommerce Businesses. B2B B2C B2A C2B C2C A2C. What is Ecommerce? What is Ecommerce Software?

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49