Chris Koch

AUGUST 16, 2011

Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local. 0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. Obviously, this is less of an issue in B2B than B2C. Image by roboppy via Flickr. Pushing the easy button.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local. 0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. Obviously, this is less of an issue in B2B than B2C. Image by roboppy via Flickr. Pushing the easy button.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Know if you’re big enough and have lots of muscle, you can spend millions on TV ads and direct response marketing. Now, this is a screenshot from their homepage.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). CASE STUDY A Fortune 100 financial institution found that its traditional persona and cohort segmentation was no longer effective in driving response rates and engagement from Millennials.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). CASE STUDY A Fortune 100 financial institution found that its traditional persona and cohort segmentation was no longer effective in driving response rates and engagement from Millennials.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Webbiquity

DECEMBER 20, 2021

Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. Direct Mail. You know, something dating back to about the dinosaurs or at least before the Internet and email took away the core business of USPS. Guest post by Marina Turea. Sure, it’s old-school marketing.

Creativity 278

Creativity B2B Marketing Marketing Strategy Marketing & Strategy 278

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100